RESEARCH

CMO Spend Survey 2018-2019

Optimize your budgets for the biggest impact in 2019.

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RESEARCH

Going agile with marketing?

Discover what it takes to win.

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How can
we help you?
Call us at 866-592-5144
or
Email us at gml@gartner.com
 
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RESEARCH

Maximize Your CX Strategy

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Stay connected.
Sign-up for our newsletter with the latest insights, analysis and more.
 
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VIDEO

Gartner L2 Deep Dive 

 
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EVENT

Gartner Marketing Symposium/Xpo 2019

San Diego, CA

April 29, 2019 - May 1, 2019

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E-Book

The Marketing Leader’s Guide to Improving Data and Analytics

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WEBINAR

The Best Customer Loyalty Program Features

By Lili Meng

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RESEARCH

Transform your data into insights that drive growth

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Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders
Peer Insights
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INSIGHTS

The Post-GDPR Polarized Privacy Personalization Paradox Blues
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Hype Cycle

METHODOLOGIES AND TOOLS

How do you decide what to invest in — and when?
Hype Cycle
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INTERACTIVE

4 questions to help you make better martech decisions
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WEBINAR

Agile Marketing in 4 Steps

By Elizabeth Shaw

b4f409b2-1d3c-48bc-af45-e9052c122ca6
 

ARTICLE

CMOs Spend More on Technology Than Talent

November 9, 2018

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INTERACTIVE

Gartner CMO Spend Survey 2017-2018 (Infographic)

e3b067e1-0a3f-4e62-bedd-37c59a6418fe
 

WEBINAR

The CMO Spend Survey 2018-2019

By Ewan McIntyre

November 15 I 10 a.m. ET

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ARTICLE

8 Top Findings in Gartner CMO Spend Survey 2018-19

November 5, 2018

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METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

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INTERACTIVE

Feeling budget pressure? You're not alone.

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ARTICLE

How Artificial Intelligence Will Drive Transformative Change in Marketing

May 10, 2018

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METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool
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WEBINAR

Capitalize on Needs of Emerging Affluent Consumers

By Andrew Marder

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ARTICLE

Take Your Social Marketing Measurement to the Next Level

April 20, 2018

eff97c84-f052-4a32-86ea-54d05b949358
 

RESEARCH

Get the Most Out of Your Advertising on Social Networks

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METHODOLOGIES AND TOOLS

Hype Cycle

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WEBINAR

As Audiences Scatter, Digital Marketing Hubs Converge

By Andrew Frank and Martin Kihn

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ARTICLE

Gartner Top 5 Marketing Predictions for 2018

April 13, 2018

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RESEARCH

Making Personalization Pay

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METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

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WEBINAR

The Customer Experience Pyramid: Build Experiences That Matter

By Augie Ray

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ARTICLE

Build Stronger Marketing Analytics With Cross-Training

April 11, 2018

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RESEARCH

Data & Targeting: Crawl, Walk Then Run

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment
Move your marketing organization into the digital driver's seat.
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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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ARTICLE

Prepare for the Next Wave of Social Media Marketing

April 6, 2018

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INFOGRAPHIC

A Marketer’s Guide to What Is — and Isn’t — a Customer Data Platform

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WEBINAR

CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi

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ARTICLE

Key Findings From the Gartner Customer Experience Survey

March 16, 2018

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RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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ARTICLE

Select the Right Digital Commerce Platform

March 14, 2018

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RESEARCH

How to Align Customer Experience with Marketing Channel Operations

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WEBINAR

Face Marketing Budget Challenges With Cost Optimization Tools

By Ewan McIntyre

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ARTICLE

Build an Agile Marketing Team

March 2, 2018

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RESEARCH

2017 Marketing Watch List 

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WEBINAR

How to Get the Most From Your Advertising on Social Networks

By Martin Kihn

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ARTICLE

How a Test and Learn Culture Improves Customer Experience

February 28, 2018

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RESEARCH

Gartner 2016-2017 CMO Spend Survey

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WEBINAR

How Brands Deploy and Leverage Martech Investments

By Kirsten Newbold-Knipp and Bryan Yeager

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ARTICLE

Pay Attention to These 6 Marketing Technologies in 2018

February 22, 2018

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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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ARTICLE

Lean Into Difficult CX Decisions

February 12, 2018

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ARTICLE

How to Properly Measure Multichannel Marketing Campaigns

February 5, 2018

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ARTICLE

3 Best Practices to Uncover the “Why” of Customer Experience

February 1, 2018

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ARTICLE

Design the Right Marketing Organization for the Next Decade

January 19, 2018

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ARTICLE

Think Mobility, Not Mobile

January 9, 2018

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ARTICLE

Top 5 Lessons From Marketing Leaders in 2018

January 3, 2018

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ARTICLE

2017-2018 Gartner CMO Spend Survey

December 18, 2017

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ARTICLE

Simple Questions to Assess AI Risks and Benefits

December 13, 2017

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ARTICLE

How to Select the Best Influencer for Your Business

December 7, 2017

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ARTICLE

2017-2018 CMO Spend Survey Highlights Demand for Results

November 20, 2017

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Get back to basics with data you already have to get the most from marketing spend.

ARTICLE

Use Efficiency Metrics for Rapid Cost Optimization.
Get back to basics with data you already have to get the most from marketing spend.

August 18, 2017

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ARTICLE

Get Ahead of Changing Budgets with Cost Optimization

August 4, 2017

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ARTICLE

Marketers focused on cost optimization should consider zero-based budgeting and in-house talent.

August 4, 2017

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ARTICLE

Use this Social Marketing Formula to Gain Business Results

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