Magic Quadrants

How do you determine which digital service and technology partners are right for your goals?

Magic Quadrant Image

Before investing time and budget in a digital service or technology partner, the Gartner Magic Quadrants help marketers quickly evaluate the key players to see who’s the right fit.  

Gartner Magic Quadrants chart the competitive positioning of providers within a market, comparing their strengths, weaknesses, vision and performance — so marketers can make more informed, objective decisions. 

How do the Magic Quadrants work?

Gartner Magic Quadrants provide a visual analysis of competitors in markets where growth is high and provider differentiation is distinct. Based on analysis and structured methodologies, the Magic Quadrants plot service providers based on their ability to execute as well as completeness of vision. We position providers into four distinct quadrants:

  • Leaders execute well against their current vision and are well positioned for tomorrow.
  • Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
  • Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
  • Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

How do providers align with your objectives? Contact us to learn more about how you can use the Gartner Magic Quadrant to:

  • Get quickly educated about a market's competing digital service and technology providers and their ability to deliver today and into the future
  • Understand how providers are competitively positioned and the strategies they use to compete for business 
  • Compare a provider's strengths and challenges with your specific needs