EXPERTS

Adam Sarner
Research Vice President

Adam Sarner specializes in digital marketing strategy and technology, including multichannel marketing, lead management, social and mobile marketing, and customer experience management. He serves marketers, helping them assess and take advantage of innovative and emerging marketing trends and put them to business use.

Prior to joining Gartner, Adam was responsible for developing CRM applications in the insurance industry.

Top 5 Challenges That I Help Clients Tackle

  • How are marketers implementing emerging digital trends and techniques for business advantage?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • What are the digital trends and techniques on the horizon that might change or disrupt current marketing practices?
  • How do I develop and manage paid, earned and owned channels?
  • What are the most critical considerations for designing and executing successful multichannel marketing campaigns?

Experience

Signal Administration

Senior Manager

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