EXPERTS

Anna Maria Virzi
Senior Research Analyst

Anna Maria Virzi extracts insights from Gartner's quantitative research on marketing spending trends, marketing organizational strategies and other topics. Her research also examines techniques for improving customer experiences.

Since 1996, she's focused on business and emerging technologies. She's guided editorial teams that examined trends in marketing, advertising and information technology. During that time, she navigated the shift from print publishing to digital. She's currently pursuing an M.B.A. from the University of Connecticut.

She previously worked at Forbes.com, Incisive Media's ClickZ, Ziff Davis Media's Baseline magazine and other publications. At the Connecticut Post, she held an assortment of roles, including Washington, D.C., reporter and state editor.

Top 5 Challenges That I Help Clients Tackle

  • How are digital marketing budgets trending?
  • How can I justify my digital marketing expenditures?
  • How can I make a business case to implement emerging marketing trends and techniques?
  • What are the best practices in building and managing digital marketing programs to deliver enhanced customer experiences?
  • How can I recruit and retain digital marketing talent?

Areas of Focus

Marketing Management

Experience

Incisive Media

Executive Editor, ClickZ

Forbes.com

Assistant Managing Editor

Ziff Davis Media

Executive Editor, Baseline magazine

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