Elizabeth Shaw is a Research Director, focusing on digital marketing strategy, emerging trends and practices, with an emphasis on innovation, marketing management and social marketing. Elizabeth helps marketing and innovation leaders develop integrated digital strategies; identify, assess and test emerging technologies; and understand the role of social media and word of mouth. She has held various marketing practitioner and thought leadership roles focused on innovation and digital marketing for over 15 years at leading companies including Sephora, Cisco Systems and Omnicom Group.
Director, Innovation LabForrester Research
Emerging Media and Marketing Technologies AnalystConstellation Brands
Digital Marketing Manager, Global Brands