Jake Sorofman analyzes digital marketing strategy, trends and practices. He focuses on customer experience and content marketing and helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business.
Before joining Gartner, Mr. Sorofman founded a boutique content marketing agency, and he held communications, product marketing, CMO and other leadership positions with software startups and established technology companies. He blended content and communications strategies into high-impact brand engagement.
Senior Vice President, Marketing and Business DevelopmentMercury Interactive Corporation
Vice President, Product MarketingrPath
Chief Marketing Officer6th Sense Analytics
Vice President, Marketing