Jake Sorofman

Research Vice President

Jake Sorofman analyzes digital marketing strategy, trends and practices. He focuses on customer experience and content marketing and helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business.

Before joining Gartner, Mr. Sorofman founded a boutique content marketing agency, and he held communications, product marketing, CMO and other leadership positions with software startups and established technology companies. He blended content and communications strategies into high-impact brand engagement.

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Top 5 Challenges That I Help Clients Tackle

  1. How should the CMO adjust the vision and strategy of marketing to embrace digital marketing?
  2. How do marketing leaders create exceptional branded moments that drive loyalty and advocacy?
  3. How do marketers lead, influence and align to customer experience initiatives?
  4. How do marketers create a cost-effective content supply chain to sustain digital engagement?
  5. How do marketers become engaging brand storytellers?
Jake Sorofman Presenting

The CMO’s currency is the customer—customer voice, value, valence and, often, the experience itself.

— CMOs Finally Get Some Respect


Jake’s experience in helping business leaders, CMO’s and marketing professionals make sense of the digital landscape is informed by his previous roles with:


Founding Partner


Senior Vice President, Marketing and Business Development

Mercury Interactive Corporation

Vice President, Product Marketing


Chief Marketing Officer

6th Sense Analytics

Vice President, Marketing

Latest Posts


CMO Spending is on the Rise (Again!)

This year’s survey is generally a feel-good story for marketing leaders. However, there are potential threats looming. Analyst Jake Sorofman with findings from the 2016-2017 CMO Spend Survey. 

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Is Your Brand Too Self Involved?

Some marketers shout from the hilltops, extolling their own virtues, but doing little to truly connect with audiences. Marketers need to look beyond themselves in order to earn true customer loyalty and advocacy.

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Yes, CMOs Will Likely Spend More on Technology than CIOs by 2017

Marketing technology, once a relatively narrow and specialized adjunct to enterprise IT, is now garnering investment nearly equivalent to the core systems that run the business.

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