Lizzy Foo Kune specializes in data-driven marketing, focusing on mobile, social and web analytics; attribution modeling, measuring the customer journey and tag management solutions. Her work emphasizes the importance of asking questions of data in order to drive actionable insight.
Previously, Ms. Foo Kune co-created and supervised the digital analytics and data science capability for Nina Hale, a full-service digital agency in Minneapolis. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, organized tag management and analytics implementation, and various approaches to analysis.
Supervisor, Analytics and Data ScienceMIT Media Lab