EXPERTS

Lizzy Foo Kune
Principal Research Analyst

Lizzy Foo Kune specializes in data-driven marketing, focusing on mobile, social and web analytics; attribution modeling, measuring the customer journey and tag management solutions. Her work emphasizes the importance of asking questions of data in order to drive actionable insight.

Previously, Ms. Foo Kune co-created and supervised the digital analytics and data science capability for Nina Hale, a full-service digital agency in Minneapolis. Her work focused on connecting data to business outcomes, emphasizing the importance of cohesive measurement strategies, organized tag management and analytics implementation, and various approaches to analysis.

Top 5 Issues That I Help Clients Address

  • How do I build and deploy a marketing dashboard?
  • How should I measure and optimize marketing and advertising?
  • How do I select and implement marketing analytics tools, service providers and technologies?
  • How do I recruit, hire and retain marketing analytics talent?
  • How should I address problems in advertising, such as fraud and ad blocking?

Experience

Nina Hale

Supervisor, Analytics and Data Science

MIT Media Lab

Research Assistant

FRWD

Senior Analyst

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