EXPERTS

Martin Kihn
Research Vice President

Martin Kihn specializes in data-driven marketing and advertising technology, focusing on the use of data to improve marketing strategy, customer acquisition and retention. He helps digital marketing leaders develop actionable insights based on the analysis of campaign, site and social information. Previously, he held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He wrote the book "House of Lies," which was the basis for a Showtime series of the same name that premiered in January 2012.

Martin previously held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He specialized in developing, measuring and optimizing digital and social marketing strategies for clients including General Motors, H&R Block, Delta Air Lines and American Express. Focus areas included website and digital marketing analytics and the optimization of display and social campaigns. His passion for strategic thinking started as a management consultant at Booz & Co.

Top 5 Challenges That I Help Clients Tackle

  • How should digital marketing programs be measured and optimized?
  • What are the best practices for acquiring and distributing data, both internally and externally?
  • How can marketers best use data to inform strategic processes such as market evaluation and product development?
  • What are the most critical considerations for designing and executing successful multi-channel marketing campaigns?
  • What are the best practices in building and managing digital marketing programs?

Experience

Fallon

Director, Analytics

Booz & Company

Senior Associate

Digitas

Vice President / Director, Strategy & Analysis

MTV Networks

Head Writer

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