Mike McGuire
Research Vice President

Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.

Previously, Mike worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.

Top 5 Challenges That I Help Clients Tackle

  • How do I make a case for mobile marketing?
  • Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
  • How do I mobilize my brand to deliver real business value via mobile marketing?
  • How do I leverage real-time engagement?
  • How does mobile fit in my multichannel strategy?


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