Simon Yates
Managing Vice President

Simon Yates is a Managing Vice President on the Gartner for Marketing Leaders team. His research coverage focuses on customer experience, with an emphasis on organizational design and strategy. He manages the Marketing Operations research team, which incorporates analytics, marketing management and customer experience.

At 451, Simon was responsible for the design and growth of a new enterprise IT research and consulting service offering. At Forrester, he served CIO clients in mobile strategy and also ran the CIO Group Leadership Board peer networking business. Prior, he ran large IT research teams, led large client events in Europe and was a frequent keynote speaker at industry events.

Top 5 Challenges That I Help Clients Tackle

  • How should digital marketing programs be measured and optimized?
  • What are the best practices for acquiring and distributing data, both internally and externally?
  • How can marketers’ best use data to inform strategic processes such as market evaluation and product development?
  • What are the most critical considerations for designing and executing successful multi-channel marketing campaigns?
  • What are the best practices in building and managing digital marketing programs?


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