Digital Commerce

54% of marketing organizations have ultimate responsibility for digital commerce.

Plan, organize and execute successful digital commerce strategies that deliver impact, insight and results.

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Deliver measurable impact and memorable experiences

Plan, organize and execute digital commerce strategies with clarity and confidence. Our customized action plan delivers a focused road map that empowers you to achieve short and long-term digital commerce goals in an evolving digital landscape.

Plan Features

Gap Assessment
Step-by-Step Guides
Industry Best Practices
Capabilities Evaluations
Skills Assessment

Related Content 

Four Ways to Drive Digital Commerce Innovation

Innovation isn't just for startups. Here are four ways all marketers can infuse innovation into digital commerce, from ecommerce sites to AR to apps.

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The Four Traits of the Digital Commerce Marketer

Find out why a focus on impact makes a difference when marketers are accountable for business results, not just clicks and traffic.

Read Article

Enable Considered Purchases Through Digital Commerce

Whether you sell consumer goods or industrial equipment, digital commerce is forever changing how your consumers plan, prepare and purchase products and services.

Read more


Digital Commerce Research and Methodologies

Drive results with ongoing research and proven methodologies that can help bridge the gap between your digital commerce investments and a measurable return.

Planned Digital Commerce Research for 2016
The CMO as a Digital Commerce Executive
The Evolving Role of Marketing in Digital Commerce
Maturity Model for Digital Commerce Marketing
Use Customer Journey Analytics to Align Marketing and Digital Commerce
Use Five Multichannel Marketing Techniques to Drive Digital Commerce Conversion
Develop a Connected Commerce Strategy With Mobile and Social Commerce

Proprietary Methodologies 

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Marketing Maturity Assessment

Plot your organization’s maturity level across nine digital marketing disciplines.

Explore Maturity Assessment

Digital Marketing Transit Map

Digital Transit Map

Simplify and navigate the complex relationships between applications, technologies and vendors in today’s digitally-driven marketing landscape.

Explore Digital Transit Map

Magic Quadrant Reports

Take the first step to understanding the most relevant marketing technology vendors for you.

Explore Magic Quadrant Report

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11% of the digital marketing budget now goes to digital commerce.

— Gartner ‘CMO Spend Survey 2015-2016: Digital Marketing Comes of Age’

Marketers interested in digital commerce are also exploring:

Customer Experience

Turn loyal customers into vocal advocates through exceptional customer experiences that elevate and differentiate your brand.

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Mobile Marketing

Engage customers with a mobile-first mindset and identify the most impactful tactics and techniques for your marketing strategy.

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