Emerging Technologies and Trends

Marketers are on the hook to show real return on technology investments.

Learn how industry trends and new technologies will influence your organization’s vision, plans and budgets.

Key Initiative Hero Image

(PLAN FOR SUCCESS)

Build emerging technologies & trends into your digital road map

Work with Gartner to develop a customized action plan that combines ongoing research, expert analysis and proven methodologies. Our team helps you focus your resources and dollars on the technologies and trends with the greatest potential to transform your business.

Plan Features

Cool Vendor Reports
Trend Analysis
Marketing Leader Surveys
Presentation Templates
Industry Best Practices

Related Content 

Our Augmented Marketing Reality

If you've played augmented reality games, you've caught a glimpse of the future of commerce. Hint: It's all about immersive experiences.

Read more

Hype Cycle for Digital Marketing, 2016

Learn the key market forces driving changes in marketing and how they affect the marketing technologies you use now and in the future.

Get the research

Where to Place Your B2B Marketing Bets

Focus on these 5 techniques to make B2B inbound marketing mainstream in your organization.

Read Article

Marker

Emerging Technologies & Trends Methodologies and Research

Turn Gartner’s objective insight into action with in-depth research and proven methodologies, tools and frameworks that help you separate the signal from the noise on emerging technologies & trends.
 

Planned Emerging Technologies & Trends Research for 2016
A Scenario for the Future of Algorithmic Marketing
Cutting Edge Customer Experience
The Intelligent Venue
A Day in the Life With Smart Homes and Cars
Hype Cycle for Digital Marketing, 2016
Beyond Advanced Analytics
Invasion of the Robot Copywriters
Cool Vendor Reports

Proprietary Methodologies 

Hype Cycle Icon

Hype Cycle

Educate yourself on the promise of an emerging technology in your industry.

Explore Hype Cycle

Digital Marketing Transit Map

Digital Transit Map

Simplify and navigate the complex relationships between applications, technologies and vendors in today’s digitally-driven marketing landscape.

Explore Digital Transit Map

magic quadrant icon

Magic Quadrant Reports

Take the first step to understanding the most relevant marketing technology vendors for you.

Explore Magic Quadrant Report

Retail Background Photo

71% of Marketers Have an Innovation Budget, Which Averages 10% of Marketing Spend.

— Gartner “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”

Marketers interested in emerging technologies & trends are also exploring:

Customer Experience

Turn loyal customers into vocal advocates through exceptional customer experiences that elevate and differentiate your brand.

Learn More

Multichannel Marketing

Prioritize, design and execute complementary marketing channels to achieve your organizational goals.

Learn More