RESEARCH AREAS

Marketing Technologies and Emerging Trends

Marketers are on the hook to show real return on technology investments.

Learn how industry trends and new technologies will influence your organization’s vision, plans and budgets.

PLAN FOR SUCCESS

Build marketing technology and emerging trends into your digital road map

Work with Gartner to develop a customized action plan that combines ongoing research, expert analysis and proven methodologies. Our team helps you focus your resources and dollars on the technologies and trends with the greatest potential to transform your business.

Plan Features

Cool Vendor Reports
Trend Analysis
Marketing Leader Surveys
Presentation Templates
Industry Best Practices

Marketing Technologies and Emerging Trends Methodologies and Research

Turn Gartner’s objective insight into action with in-depth research and proven methodologies, tools and frameworks that help you separate the signal from the noise on emerging technologies & trends.
 

View Research Summary
Marketing Technology and Emerging Trends Focus for 2017
Marketing technology spending
Digital marketing hubs
Marketing technology utilization
How to rationalize marketing technologies
Martech budgeting, planning and use
Martech selection Toolkits
Developing a comprehensive technology roadmap
Collaborating with technology stakeholders outside marketing
New technologies marketers should be tracking
The importance of the different technologies reshaping marketing

71% of Marketers Have an Innovation Budget, Which Averages 10% of Marketing Spend.

Gartner “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”

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Multichannel Marketing

Prioritize, design and execute complementary marketing channels to achieve your organizational goals.

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