Marketers are on the hook to show real return on technology investments.
Learn how industry trends and new technologies will influence your organization’s vision, plans and budgets.
PLAN FOR SUCCESS
Build marketing technology and emerging trends into your digital road map
Work with Gartner to develop a customized action plan that combines ongoing research, expert analysis and proven methodologies. Our team helps you focus your resources and dollars on the technologies and trends with the greatest potential to transform your business.
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Turn Gartner’s objective insight into action with in-depth research and proven methodologies, tools and frameworks that help you separate the signal from the noise on emerging technologies & trends.
|Marketing Technology and Emerging Trends Focus for 2017|
|Marketing technology spending|
|Digital marketing hubs|
|Marketing technology utilization|
|How to rationalize marketing technologies|
|Martech budgeting, planning and use|
|Martech selection Toolkits|
|Developing a comprehensive technology roadmap|
|Collaborating with technology stakeholders outside marketing|
|New technologies marketers should be tracking|
|The importance of the different technologies reshaping marketing|
71% of Marketers Have an Innovation Budget, Which Averages 10% of Marketing Spend.
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