Emerging Technologies and Trends

Marketers are on the hook to show real return on technology investments.

Learn how industry trends and new technologies will influence your organization’s vision, plans and budgets.

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Build emerging technologies & trends into your digital road map

Work with Gartner to develop a customized action plan that combines ongoing research, expert analysis and proven methodologies. Our team helps you focus your resources and dollars on the technologies and trends with the greatest potential to transform your business.

Plan Features

Cool Vendor Reports
Trend Analysis
Marketing Leader Surveys
Presentation Templates
Industry Best Practices

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Learn the key market forces driving changes in marketing and how they affect the marketing technologies you use now and in the future.

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Emerging Technologies & Trends Methodologies and Research

Turn Gartner’s objective insight into action with in-depth research and proven methodologies, tools and frameworks that help you separate the signal from the noise on emerging technologies & trends.

Planned Emerging Technologies & Trends Research for 2016
A Scenario for the Future of Algorithmic Marketing
Cutting Edge Customer Experience
The Intelligent Venue
A Day in the Life With Smart Homes and Cars
Hype Cycle for Digital Marketing, 2016
Beyond Advanced Analytics
Invasion of the Robot Copywriters
Cool Vendor Reports

Proprietary Methodologies 

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Hype Cycle

Educate yourself on the promise of an emerging technology in your industry.

Explore Hype Cycle

Digital Marketing Transit Map

Digital Transit Map

Simplify and navigate the complex relationships between applications, technologies and vendors in today’s digitally-driven marketing landscape.

Explore Digital Transit Map

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Magic Quadrant Reports

Take the first step to understanding the most relevant marketing technology vendors for you.

Explore Magic Quadrant Report

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71% of Marketers Have an Innovation Budget, Which Averages 10% of Marketing Spend.

— Gartner “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”

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