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Adam Sarner

Managing Vice President

Adam Sarner specializes in digital marketing strategy and technology, including multichannel marketing, lead management, social and mobile marketing, and customer experience management. He serves marketers, helping them assess and take advantage of innovative and emerging marketing trends and put them to business use.


Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications in the insurance industry.

 

Areas of Focus

 

Experience

Signal Administration
Senior Manager

Top Issues That I Help Clients Address

  1. What are the top considerations for designing and executing successful multichannel marketing?
  2. What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers?
  3. What are the evolving criteria for choosing technology and service providers to help develop and manage multichannel marketing?

 

 

Read more

RESEARCH

The CMO Spend Survey 2018-2019
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ARTICLE

3 Insights From Gartner Hype Cycle for Digital Marketing and Advertising, 2018
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INTERACTIVE

4 Questions to Help You Make Better Martech Decisions
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WEBINAR

How Brands Deploy and Leverage Martech Investments

By Kirsten Newbold-Knipp and Bryan Yeager

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