Anna Maria Virzi extracts insights from Gartner's quantitative research on marketing spending trends, marketing organizational strategies and other topics. She helps digital marketing leaders take advantage of digital tools and techniques to engage customers and achieve business outcomes.
Previously, Anna Maria led editorial teams that examined trends in marketing, advertising and information technology at companies such as Forbes.com, Incisive Media’s ClickZ and Ziff Davis Media.
Areas of Focus
Executive Editor, ClickZ
Assistant Managing Editor
Ziff Davis Media
Executive Editor, Baseline magazine
Top 5 Issues That I Help Clients Address
- How do marketing leaders allocate their budget for capabilities and resources?
- What's the marketing budget outlook for the coming year?
- What metrics should I track to show marketing's value to the business?
- How can I calculate customer profitability?
- How can I use Gartner's Marketing Benchmark Tool to compare my marketing budget against others?
The CMO Spend Survey: Powerful insight to deliver results
A/B Testing in Marketing: The Customer’s Always Right
by Anna Maria Virzi
February 8, 2018
CMO Spend Survey: Priorities, spending & budget commitments
By Ewan McIntyre & Anna Maria Virzi