Anna Maria Virzi

Senior Research Analyst

Anna Maria analyzes digital marketing strategy, trends and practices with an emphasis on digital marketing budgets. She helps digital marketing leaders take advantage of digital tools and techniques to engage customers and achieve business outcomes.

Previously, Anna Maria led editorial teams that examined trends in marketing, advertising and information technology at companies such as, Incisive Media’s ClickZ and Ziff Davis Media.


Areas of Focus

Marketing Data and Analytics



Incisive Media

Executive Editor, ClickZ

Assistant Managing Editor

Ziff Davis Media

Executive Editor, Baseline magazine

Top 5 Issues That I Help Clients Address

  1. How are digital marketing budgets trending?
  2. How can I justify my digital marketing expenditures?
  3. How can I make a business case to implement emerging marketing trends and techniques?
  4. What are the best practices in building and managing digital marketing programs to deliver enhanced customer experiences?
  5. How can I recruit and retain digital marketing talent?


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