Anna Maria analyzes digital marketing strategy, trends and practices with an emphasis on digital marketing budgets. She helps digital marketing leaders take advantage of digital tools and techniques to engage customers and achieve business outcomes.
Previously, Anna Maria led editorial teams that examined trends in marketing, advertising and information technology at companies such as Forbes.com, Incisive Media’s ClickZ and Ziff Davis Media.
Areas of Focus
Executive Editor, ClickZ
Assistant Managing Editor
Ziff Davis Media
Executive Editor, Baseline magazine
Top 5 Issues That I Help Clients Address
- How are digital marketing budgets trending?
- How can I justify my digital marketing expenditures?
- How can I make a business case to implement emerging marketing trends and techniques?
- What are the best practices in building and managing digital marketing programs to deliver enhanced customer experiences?
- How can I recruit and retain digital marketing talent?
TOOLS AND METHODOLOGIES
Marketing Performance Benchmark
Native Advertising Heats Up
Anna Maria Virzi
Sep 8, 2017