Anna Maria Virzi

Principal Analyst

Anna Maria Virzi extracts insights from Gartner's quantitative research on marketing spending trends, marketing organizational strategies and other topics.

Since 1996, Ms. Virzi has been focused on business and emerging technologies. In past roles, she guided editorial teams that specialized in covering marketing, advertising and information technology. During that time, she navigated the shift from print publishing to digital. She is currently pursuing an M.B.A. from the University of Connecticut. She previously worked at, Incisive Media (ClickZ), Ziff Davis Media (Baseline magazine) and other publications. At the Connecticut Post, she held an assortment of roles, including Washington, D.C., reporter and state editor.


Areas of Focus


Assistant Managing Editor

Ziff Davis Media's Baseline Magazine
Executive Editor

Incisive Media's and ClickZ Asia
Executive Editor

Top Issues That I Help Clients Address

  1. How do marketing leaders allocate their budget for capabilities and resources?
  2. What is the marketing budget outlook for the coming year?
  3. What metrics should I track to show the value of marketing to the business?
  4. How can I calculate customer profitability?


Read More

5 Key Insights from the CMO Spend Survey (Infographic)


Martech Budgets Climb, But Are CMOs Prepared?


Meet the Next-Gen Data Analysts


Data & Targeting: Crawl, Walk, Run

By Evan Neufeld