Anna Maria Virzi extracts insights from Gartner's quantitative research on marketing spending trends, marketing organizational strategies and other topics. She helps digital marketing leaders take advantage of digital tools and techniques to engage customers and achieve business outcomes.

Previously, Anna Maria led editorial teams that examined trends in marketing, advertising and information technology at companies such as, Incisive Media’s ClickZ and Ziff Davis Media.


Areas of Focus

Leading and Managing Marketing

Content Marketing and Management



Incisive Media

Executive Editor, ClickZ

Assistant Managing Editor

Ziff Davis Media

Executive Editor, Baseline magazine

Top 5 Issues That I Help Clients Address

  1. How do marketing leaders allocate their budget for capabilities and resources?
  2. What's the marketing budget outlook for the coming year?
  3. What metrics should I track to show marketing's value to the business?
  4. How can I calculate customer profitability?
  5. How can I use Gartner's Marketing Benchmark Tool to compare my marketing budget against others?


Read More



CMO Spend Survey: Priorities, spending & budget commitments

By Ewan McIntyre & Anna Maria Virzi



Orchestrate campaigns that drive loyalty, advocacy & growth