Mr. Bloom's experience spans customer engagement, direct response, CRM, data management, analytics, web development and brand marketing roles, as both a Consultant/Strategist and Client-Side Team Leader. He has developed and optimized marketing campaigns, as well as selected and implemented technology and advertising solutions for over 10 years. Prior to entering the marketing world, he analyzed the technology, media and telecommunications industries at the Columbia Institute for Tele-Information at Columbia University.

 

Areas of Focus

Marketing Technology and Emerging Trends

Multichannel Marketing and Communications

 

Experience

Mapp Digital

Senior Digital Strategist

Competitor Group

Director, Digital Engagement

Wunderman

Senior Digital Strategist

Top 4 Issues That I Help Clients Address

  1. What platforms, tools and services should marketers use to compete in an increasingly digital world?
  2. What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers?
  3. How do marketers get the most out of their existing marketing investments before bringing new vendors into the fold?
  4. What are the top considerations for designing and executing successful multichannel marketing?

 

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INTERACTIVE

4 questions to help you make better martech decisions

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Optimize spend and drive maximum marketing effectiveness.

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool

Optimize spend and drive maximum marketing effectiveness.
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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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BLOG

Alexander and the Terrible, Horrible, No Good Very Bad Customer Profile

by Benjamin Bloom

April 6, 2018

 
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