James Meyers specializes in marketing analytics, with a focus on enabling marketing through data engineering, machine learning, customer data platforms, testing and optimization, marketing attribution and campaign measurement. Mr. Meyers helps clients transform marketing ideas into data-driven strategies.

Prior to joining the Gartner team, Mr. Meyers helped build the digital data science team at Lowe's Home Improvement, supporting personalization, e-commerce, multichannel marketing and site search. He was also a Data Engineer at Lowe's, constructing unified customer data platforms for operational and analytic applications.

 

Areas of Focus

Marketing Data and Analytics

 

Experience

Lowe's Home Improvement

Product Director - Site Search & Information Architecture

Lowe's Home Improvement

Sr. Manager - Digital Data Science

Lowe's Home Improvement

Data Engineer

Top 5 Issues That I Help Clients Address

  1. How do I tie digital marketing efforts to business results?
  2. How do I select and implement tools for marketing analytics and data science?
  3. How do I manage my marketing data to enable consistent insights?
  4. How should I build and grow an analytics organization?
  5. What are best practices for measuring and optimizing digital marketing programs?

Read More

 

RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

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BLOG

Great Exploration and Mobile Marketing Analytics

Lizzy Foo Kune

February 15, 2017

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Optimize spend and drive maximum marketing effectiveness.

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool

Optimize spend and drive maximum marketing effectiveness.
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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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