james-meyers

James Meyers

Sr Principal Analyst

James Meyers specializes in marketing analytics and data management, enabling marketing through data strategy, solution design and analytics strategy. Areas of focus include machine learning, single-view-of-customer platforms (including CDPs), testing & optimization, marketing attribution and campaign measurement. Mr. Meyers helps clients transform marketing ideas into data-driven strategies.

 

Prior to joining the Gartner team, Mr. Meyers helped build the digital data science team at Lowe's Home Improvement, supporting personalization, e-commerce, multichannel marketing and site search. He was also a Data Engineer at Lowe's, constructing single-view-of-customer platforms (including a CDP) for operational and analytic applications.

 

Areas of Focus

 

Experience

Lowe's Home Improvement

Product Director - Site Search & Information Architecture

Lowe's Home Improvement

Sr. Manager - Digital Data Science

Lowe's Home Improvement
Data Engineer

Top Issues That I Help Clients Address

  1. How do I tie digital marketing efforts to business results?
  2. How do I select and implement tools for marketing analytics and data science?
  3. How do I manage my marketing data to enable consistent insights?
  4. How should I build and grow an analytics organization?
  5. What are best practices for measuring and optimizing digital marketing programs?

 

INSIGHTS

Use Marketing Holdout Tests to Ignite Your Testing Objectives
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RESEARCH

The CMO Spend Survey 2018-2019
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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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5 Key Insights from the CMO Spend Survey (Infographic)
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