julie-hopkins

Julie Hopkins

Managing Vice President

Julie Hopkins analyzes digital marketing strategy, trends and practices. She studies social marketing, multichannel marketing, email marketing, customer experience and emerging digital marketing trends. She helps clients use these techniques to engage customers, evangelize their brand, grow revenue and transform the business.

Previously, she was at a full-service digital agency, where she helped companies design and implement programs and campaigns. She's also worked in product and corporate marketing for enterprise software companies.

 

Areas of Focus

 

Experience

Quova, Inc.

Director, Product Marketing and Product Management

Ernst & Young

Manager, Consulting Services

Siebel Systems

Senior Product Manager

Top Issues That I Help Clients Address

  1. How can social marketing drive maximum business value in broader multichannel programs?
  2. What are the best practices in planning and executing social marketing programs and campaigns?
  3. How do I choose the right complementary mix of channels to meet my marketing objectives?
  4. What are the most critical considerations for designing and executing successful multichannel marketing campaigns?
  5. How do marketing leaders model, design, and optimize segments, personas, and buying journeys?

 

Read More

RESEARCH

The CMO Spend Survey 2018-2019
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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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ARTICLE

8 Top Findings in Gartner CMO Spend Survey 2018-19
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INTERACTIVE

4 Questions to Help You Make Better Martech Decisions
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