Experts

Kirsten Newbold-Knipp

Research Director

Kirsten analyzes digital marketing strategy, trends and practices with an emphasis on digital commerce, content marketing and marketing management. She helps digital marketing and commerce leaders take advantage of new and proven digital tools and techniques to engage customers, grow revenue and transform their brands. She’s passionate about sales and marketing for products and services that improve the way people work and live.

Previously, Kirsten practiced marketing for 12 years including leadership roles at SaaS marketing and commerce software companies HubSpot and BigCommerce.

 

Areas of Focus

Aligning Marketing Strategy, Execution and Measurement for CMOs 

Content Marketing and Management

Customer Understanding and Insights

Digital Commerce

Marketing Technologies And Emerging Trends

 

Experience

Newbold Stone

Vice President, Marketing

SolarWinds

Senior Director, Sales & Marketing

BigCommerce

Vice President, Marketing, Product Marketing & Brand

HubSpot

Director, Product Marketing/Evangelism

Top 5 Issues That I Help Clients Address

  1. What strategies, processes and best practices will enable CMO’s and marketing leaders to succeed in digital commerce?
  2. How should I be thinking about my role in digital commerce?
  3. What are the best practices in building and managing digital marketing teams and cultures?
  4. How should digital marketing programs be measured and optimized?
  5. How are marketers implementing emerging digital trends and techniques for business advantage?

 

Read More

BLOG
On Content Measurement and Vendors: CMWorld 2017

Conferences impressions are shaped by our biases and curiosities. Going into this years' Content Marketing World, I was keen to hear what the best and brightest were doing - particulary when it comes to delivering ROI or at least clear business value from their content programs. 

RESEARCH
Orchestrate Successful Customer Centric Campaigns

Multichannel marketing drives loyalty, advocacy and growth. Here's what it takes to engage in connected conversations.

RESEARCH
How to Align Customer Experience with Marketing Channel Operations

The customer journey is changing. Get a strategic approach to help you master the new customer journey using metrics and collaboration.