Kirsten analyzes digital marketing strategy, trends and practices, with an emphasis on content marketing, digital commerce, marketing technology and marketing management. Ms. Newbold-Knipp helps marketing leaders take advantage of new and proven digital tools and techniques to engage customers, grow revenue and transform their brands.
Areas of Focus
Vice President, Marketing
Senior Director, Sales & Marketing
Vice President, Marketing, Product Marketing & Brand
Director, Product Marketing/Evangelism
Top 5 Issues That I Help Clients Address
- How are leading marketers addressing the need for more, relevant and real-time content?
- What proven practices and technologies can marketers apply to successfully scale ROI positive content marketing efforts?
- What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in digital commerce?
- What are the best practices in building and managing digital marketing teams and cultures?
- How are marketers implementing emerging digital technologies and techniques for business advantage?
On Content Measurement and Vendors: CMWorld 2017
Sep 12, 2017
Orchestrate campaigns that drive loyalty, advocacy & growth