Kirsten analyzes digital marketing strategy, trends and practices, with an emphasis on content marketing, digital commerce, marketing technology and marketing management. Ms. Newbold-Knipp helps marketing leaders take advantage of new and proven digital tools and techniques to engage customers, grow revenue and transform their brands.

 

Areas of Focus

Aligning Marketing Strategy, Execution and Measurement for CMOs 

Content Marketing and Management

Digital Commerce

Marketing Technologies And Emerging Trends

 

Experience

Newbold Stone

Vice President, Marketing

SolarWinds

Senior Director, Sales & Marketing

BigCommerce

Vice President, Marketing, Product Marketing & Brand

HubSpot

Director, Product Marketing/Evangelism

Top 5 Issues That I Help Clients Address

  1. How are leading marketers addressing the need for more, relevant and real-time content?
  2. What proven practices and technologies can marketers apply to successfully scale ROI positive content marketing efforts?
  3. What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in digital commerce?
  4. What are the best practices in building and managing digital marketing teams and cultures?
  5. How are marketers implementing emerging digital technologies and techniques for business advantage?

 

Read More

 

BLOG

On Content Measurement and Vendors: CMWorld 2017

Kirsten Newbold-Knipp

Sep 12, 2017

 

RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

 

RESEARCH

How to Align Customer Experience with Marketing Channel Operations