Martin specializes in data-driven marketing and advertising technology, focusing on the use of data to improve marketing strategy, customer acquisition and retention. He helps digital marketing leaders develop actionable insights based on the analysis of campaign, site and social information.
Previously, he held positions as Vice President and Director of Strategy and Analytics at full-service global advertising and digital marketing agencies in New York City and Minneapolis. Martin is also an accomplished author. His book "House of Lies," was the basis for an original Showtime series of the same name that premiered in January 2012.
Areas of Focus
Booz & Company
Vice President / Director, Strategy & Analysis