Mike specializes in mobile marketing, guiding digital marketers on how context, community, location and time — combined with a consumer's purchase history and purchase intent — are changing the relationship between consumers and brands.
Previously, Mike worked with mobile computing startups in the San Francisco Bay Area and Southern California.
Areas of Focus
Small Systems Design (later ThinkOutside)
Senior PR Writer
Manager - PR/Analyst Relations
Top 5 Issues That I Help Clients Address
- How do I make a case for mobile marketing?
- Which approach will best fit my marketing requirements: Mobile extender or mobile-centric?
- How do I mobilize my brand to deliver real business value via mobile marketing?
- How do I leverage real-time engagement?
- How does mobile fit in my multichannel strategy?
Redesigning Your Website? Think WWMCW
by Mike McGuire
March 29, 2018
Orchestrate campaigns that drive loyalty, advocacy & growth
METHODOLOGIES AND TOOLS