michael-mcguire

Mike McGuire

VP Analyst

Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time, combined with a consumer's purchase history and purchase intent, are changing the relationship between consumers and brands.
 

Previously, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.

 

Areas of Focus

 

Experience

Geoworks
Manager - PR/Analyst Relations

Small Systems Design (later ThinkOutside)
VP - Marketing

GRiD Systems
Senior PR Writer

Top Issues That I Help Clients Address

  1. Developing and maintaining a mobile marketing strategy
  2. Evaluating and enhancing the mobile sections of your martech stack
  3. Identifying consumer trends that will impact mobile marketing
  4. Mobile's role in a multichannel marketing strategy
  5. Emerging technologies and trends in search marketing

 

RESEARCH

The CMO Spend Survey 2018-2019
9207e8d6-05cc-4edf-bce6-ea0240eb3b0f
 

WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

fe6c8764-4873-4d39-8cd4-96a2f4319212

INSIGHTS

Location Data Alert – Can Blockchain Enable More Transparency?
8f51d6e2-1ee0-41a4-894b-64451a91236f

ARTICLE

8 Top Findings in Gartner CMO Spend Survey 2018-19
db4928ff-ca28-4b65-aed4-0f2097216ec5