Mike specializes in mobile marketing, guiding digital marketers on how context, community, location and time — combined with a consumer's purchase history and purchase intent — are changing the relationship between consumers and brands. He also covers the online music segment, specifically digital distribution, and also looks after Gartner’s coverage of legal and regulatory issues that affect media companies.
Previously, Mike worked with mobile computing startups in the San Francisco Bay Area and Southern California.
Areas of Focus
Small Systems Design (later ThinkOutside)
Senior PR Writer
Manager - PR/Analyst Relations