Mike specializes in mobile marketing, guiding digital marketers on how context, community, location and time — combined with a consumer's purchase history and purchase intent — are changing the relationship between consumers and brands. 

Previously, Mike worked with mobile computing startups in the San Francisco Bay Area and Southern California.

 

Areas of Focus

Mobile Marketing

Multichannel Marketing and Communications

Marketing Technology and Emerging Trends

 

Experience

Small Systems Design (later ThinkOutside)

VP, Marketing

GRiD Systems

Senior PR Writer

Geoworks

Manager - PR/Analyst Relations

Dataquest

Senior Analyst

Top 5 Issues That I Help Clients Address

  1. How do I make a case for mobile marketing?
  2. Which approach will best fit my marketing requirements: Mobile extender or mobile-centric?
  3. How do I mobilize my brand to deliver real business value via mobile marketing?
  4. How do I leverage real-time engagement?
  5. How does mobile fit in my multichannel strategy?

Read More

 

BLOG

Redesigning Your Website? Think WWMCW

by Mike McGuire

March 29, 2018

 
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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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METHODOLOGIES AND TOOLS

Hype Cycle

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INTERACTIVE

4 questions to help you make better martech decisions

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