Experts

Mike McGuire

Research Vice President

Mike specializes in mobile marketing, guiding digital marketers on how context, community, location and time — combined with a consumer's purchase history and purchase intent — are changing the relationship between consumers and brands. He also covers the online music segment, specifically digital distribution, and also looks after Gartner’s coverage of legal and regulatory issues that affect media companies.

 

Previously, Mike worked with mobile computing startups in the San Francisco Bay Area and Southern California.

 

Areas of Focus

Mobile Marketing

Multichannel Marketing and Communications

Marketing Technology and Emerging Trends

 

Experience

Small Systems Design (later ThinkOutside)

VP, Marketing

GRiD Systems

Senior PR Writer

Geoworks

Manager - PR/Analyst Relations

Dataquest

Senior Analyst

Top 5 Issues That I Help Clients Address

  1. What are the best practices for developing a mobile marketing strategy?
  2. How should I change my marketing strategy as a result of adoption of connected devices?
  3. What are consumer (demographics, geographic, industry, etc.) attitudes and behaviors around marketing?
  4. How will consumer concerns around privacy and security affect mobile marketers' strategies and tactics?
  5. Which approaches work best to model and analyze mobile audiences, actions and dialogues?

Read More

BLOG
Master Scannable Marketing to Link with Customers Online and Offline

Visual search, where the user's smartphone camera and radios are deployed to scan and identify an object in the physical world, is primed to be a valuable capability for marketers to exploit. 

RESEARCH
Orchestrate Successful Customer Centric Campaigns

Multichannel marketing drives loyalty, advocacy and growth. Here's what it takes to engage in connected conversations.

TOOLS AND METHODOLOGIES
Hype Cycle

Track the maturity of analytic techniques and technologies to determine what works best for you.