simon-yates

Simon Yates

Managing Vice President

Simon is a Managing Vice President on the Gartner for Marketers team. His research coverage focuses on the customer experience, with an emphasis on organizational design and strategy.
 

Simon has a strong track record in technology industry market research and consulting for large enterprise clients and technology vendors. He’s a proven leader, successfully hiring and coaching top talent, managing large teams and consistently beating aggressive revenue growth and profitability targets.
 

He manages the Marketing Operations Research team, which incorporates analytics, marketing management and customer experience.

 

Areas of Focus

 

Experience

451 Research

Vice President, Enterprise Strategy

Burton Group

Service Director

Forrester Research

Vice President and Principal Analyst

Hurwitz Group

Senior Analyst, B2B and Enterprise Application Integration

Top Issues That I Help Clients Address

  1. Understanding organizational structures to enable high-performance marketing in a digitally led world
  2. Assembling the right combination of in-house and outsourced marketing resources to control costs and accelerate innovative thinking
  3. Leveraging a hierarchy of marketing metrics for near- and long-term strategic planning
  4. Designing and implementing cross-functional customer experience teams
  5. Strategic planning and budgeting for marketing leadership

 

Read More

RESEARCH

The CMO Spend Survey 2018-2019
9207e8d6-05cc-4edf-bce6-ea0240eb3b0f
 

WEBINAR

The Customer Experience Pyramid: Build Experiences That Matter

By Augie Ray

f6f03269-1783-41e7-86f5-6f42b0f125fa

ARTICLE

CMOs Spend More on Technology Than Talent
b63bc9db-c2cd-41b0-a5b9-fa085c72c0e9
 

RESEARCH

Maximize Your CX Strategy

39c151db-ac8e-4559-9b55-6be22f84a11f