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Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Take a look at the research, posts and events that marketers are finding most interesting.
Digital Marketing Transit Map
Simplify the digital landscape by mapping the connections between business functions, applications and providers — so you can easily see where marketing and IT align.
Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns
Discover how to build resilience into your budget so you can deliver real results, no matter what comes your way.
Digital Vision Roadmap: Your Path to Scalable Change
CMOs know embracing digital business unlocks massive opportunities. Move toward digital change with this clear process for crafting and communicating the way forward.
Gartner 2017-2018 CMO Spend Survey
As marketing spending slows, you need more powerful insight that will help you keep delivering results.
Orchestrate Successful Customer Centric Campaigns
Multichannel marketing drives loyalty, advocacy and growth. Here's what it takes to engage in connected conversations.
Are Robots Taking Over Marketing?
The more we understand people’s needs and wants, the better we’ll get at designing and delivering the products they’ll love. But there are a few dark clouds over the virtuous cycle of innovation and efficiency.
How to Value a Sponsorship
A simple framework to take the emotion out of evaluating sponsorships and celebrity deals.
Metaphysics of the Marketing Hub
It’s time for marketers to pay attention to philosophy. Three millennia of people smarter than ourselves have pondered questions of knowing and truth, correlation and causation, time and language.