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Take a look at the research, posts and events that marketers are finding most interesting.

Digital Marketing Transit Map

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Digital Marketing Transit Map

Simplify the digital landscape by mapping the connections between business functions, applications and providers —
so you can easily see where marketing and IT align.

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2017 Marketing Watch List

More budget means more responsibility as marketing leaders face an ever-increasing flood of data. The 2017 Marketing Watch List shows you how to use customer focus and analytics to grow digital revenue.

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Marketing Spend Climber

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Gartner 2016-2017 CMO Spend Survey

Marketing budgets and responsibilities are up again this year. Discover where the money is being spent and how leaders are rising to the challenge of marketing’s new power.

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Marketing Spend Balloons

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Gartner 2016-2017 CMO Spend Survey Infographic

See where companies are spending marketing dollars and how CMO responsibilities will change in 2017.

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Personalization Playbook Darren

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The Big Flip: How to Graduate from Selling What You Have on the Truck to Serving Your Customers

Define your audience with segments, personas and buying journeys to create tailor-made customer experiences.

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Customer Journey Honeycomb Abstract

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How to Align Customer Experience With Marketing Channel Operations

The customer journey is changing. Get a strategic approach to help you master the new customer journey using metrics and collaboration.

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