Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Turn insight into action with timely research and insight on digital trends, technologies and best practices.
CMO – the “C” Stands for Competence
I have a confession to make. We’re all friends here, so I hope you don’t mind me unburdening myself on such a public forum. OK, here goes…. I don’t know how to break it to you gently so I’ll just come straight out and say it – I DON’T HAVE AN MBA!
Gartner Top 5 Marketing Predictions for 2018
Five fundamental shifts around authenticity, organization and tools will be key to succeeding in 2018.
Becoming Customer-Centric: a Short Note on a Big Misconception
With Customer Experience (CX) being a dominant area of importance, focus and competitive differentiation for companies, it’s no wonder that marketing organizations are already shifting towards becoming customer-centric.
Build Stronger Marketing Analytics With Cross-Training
Hire and develop analytics generalists with business acumen, technical chops and effective communication skills.
Prepare for the Next Wave of Social Media Marketing
Marketing leaders must rethink their social marketing approaches to capitalize on emerging and high-impact technology and social media trends.
Cookies, Chaos and the Browser: Meet Lou Montulli
For how we live is so different from how we ought to live that he who studies what ought to be done rather than what is done will learn the way to his downfall rather than to his preservation.
Alexander and the Terrible, Horrible, No Good Very Bad Customer Profile
Without a complete view of the consumer, are marketers doomed to follow in Alexander’s footsteps?
Diversity and Gender Equality in the Agency-Client Relationship
Despite efforts from the outside, like the Madison Avenue Initiative nearly 20 years ago, and from within, like the 3% Movement, the advertising world is still embarrassingly behind. Just 11% of creative directors are women, and only 54% of creatives feel diversity has improved over the past five years, with 7% saying it’s actually gotten worse.