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Gartner Top 5 Marketing Predictions for 2018
Five fundamental shifts around authenticity, organization and tools will be key to succeeding in 2018.
Build Stronger Marketing Analytics With Cross-Training
Hire and develop analytics generalists with business acumen, technical chops and effective communication skills.
Prepare for the Next Wave of Social Media Marketing
Marketing leaders must rethink their social marketing approaches to capitalize on emerging and high-impact technology and social media trends.
Key Findings From the Gartner Customer Experience Survey
Marketing leaders responsible for CX are under pressure to deliver results and must step into stronger leadership and collaboration roles to produce.
Select the Right Digital Commerce Platform
How marketing leaders can maximize the return on platform investments by using foundational, advanced and innovative requirements.
Build an Agile Marketing Team
Design agile teams to deliver quick insights from your marketing data and analytics dashboards.
How a Test and Learn Culture Improves Customer Experience
Why marketers must build a test and learn culture to move beyond opinion and impact customer experience.
Pay Attention to These 6 Marketing Technologies in 2018
These technology solutions can help marketing teams capitalize on customer-centric trends in the year ahead.