RESEARCH AREAS

Marketing Management

Develop the vision, strategy, teams, structure and resources to maximize digital opportunities.

Coordinate your resources to lead change more effectively in a digitally-driven world. 

PLAN FOR SUCCESS

Achieve the optimal balance in managing your marketing agenda

Solidify your marketing vision with an action plan that guides you in building and managing a successful digital organization. Our team works with you to establish a blueprint for efficiently managing people, processes and budgets—helping you reach your most important business goals.

Plan Features

Budgeting 
Vendor Selection
Collaboration Best Practices
Road Maps
Step-by-Step Guides

Marketing Management Research and Methodologies

Gartner’s research and methodologies are used by leading marketers to decisively manage operational and organizational priorities as digital initiatives take center stage.
 

View Research Summary
Marketing Management Research Focus for 2017
Gartner CMO Spend Survey, 2017-2018
How to build a data-driven marketing strategy
Identifying marketing metrics that matter
Aligning budgets and channels with business goals
Evolve your marketing organization
How to recruit the right marketing talent
Identifying and filling marketing capability gaps
Building foundational marketing skills
Understand the marketing agency landscape
How to manage your agency portfolio

Marketing budgets grew nearly 10% over last year to 11% of company revenue

CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

Marketers interested in marketing management are also exploring:

Customer Experience

Turn loyal customers into vocal advocates through exceptional customer experiences that elevate and differentiate your brand.

Multichannel Marketing

Prioritize, design and execute complementary marketing channels to achieve your organizational goals.

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