Develop the vision, strategy, teams, structure and resources to maximize digital opportunities.
Coordinate your resources to lead change more effectively in a digitally-driven world.
PLAN FOR SUCCESS
Solidify your marketing vision with an action plan that guides you in building and managing a successful digital organization. Our team works with you to establish a blueprint for efficiently managing people, processes and budgets—helping you reach your most important business goals.
Collaboration Best Practices
Gartner’s research and methodologies are used by leading marketers to decisively manage operational and organizational priorities as digital initiatives take center stage.
|Marketing Management Research Focus for 2017|
|Gartner CMO Spend Survey, 2017-2018|
|How to build a data-driven marketing strategy|
|Identifying marketing metrics that matter|
|Aligning budgets and channels with business goals|
|Evolve your marketing organization|
|How to recruit the right marketing talent|
|Identifying and filling marketing capability gaps|
|Building foundational marketing skills|
|Understand the marketing agency landscape|
|How to manage your agency portfolio|
Marketing budgets grew nearly 10% over last year to 11% of company revenue
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