Marketing Management

Develop the vision, strategy, teams, structure and resources to maximize digital opportunities.

Coordinate your resources to lead change more effectively in a digitally-driven world. 

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Achieve the optimal balance in managing your marketing agenda

Solidify your marketing vision with an action plan that guides you in building and managing a successful digital organization. Our team works with you to establish a blueprint for efficiently managing people, processes and budgets—helping you reach your most important business goals.

Plan Features

Vendor Selection
Collaboration Best Practices
Road Maps
Step-by-Step Guides

Related Content 

CMO Spending is on the Rise (Again!)

This year, marketing leaders tell us, on average, they’ve allocated 12% of company revenue to the marketing expense budget.

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Launch an Employee Advocacy Program That Works

Follow these 5 steps to harness employee advocacy for engagement and social marketing.

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CMO Spend Survey 2016 - 2017

Get insight on where your peers plan to invest their budget next year.

Get the report


Marketing Management Research and Methodologies

Gartner’s research and methodologies are used by leading marketers to decisively manage operational and organizational priorities as digital initiatives take center stage.

Planned Marketing Management Research for 2016
Gartner CMO Spend Survey, 2016-2017
How Marketers Are Prioritizing Their Technology Investments
How to Organize a Marketing Analytics Team
Patterns of the Digital CMO
Building a Marketing Dashboard
Gartner 2016 Marketing Benchmarks
Magic Quadrant for Global Digital Agencies

Proprietary Methodologies

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Marketing Maturity Assessment

Assess the maturity level of your company’s digital marketing capabilities and define the steps needed to reach the next level.

Explore Marketing Maturity Assessment

Digital Marketing Transit Map

Digital Transit Map

Simplify and navigate the complex relationships between applications, technologies and vendors in today’s digitally-driven marketing landscape.

Explore Digital Transit Map

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Magic Quadrant Reports

Take the first step to understanding the most relevant marketing technology vendors for your business.

Explore Magic Quadrants

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Marketing budgets grew nearly 10% over last year to 11% of company revenue

— CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

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