Virtual and augmented reality
And much more
The 5 phases of a Hype Cycle
A potential technology breakthrough kicks things off. Early stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven. Let the hype begin!
Peak of Inflated Expectations
Early press produces a number of success stories — often accompanied by scores of failures. Some marketers take action; many do not.
Trough of Disillusionment
Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
Slope of Enlightenment
More instances of how the technology creates real-world benefits start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More businesses fund pilots; conservative companies remain cautious.
Plateau of Productivity
Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology's broad market applicability and relevance are clearly paying off. Early investors and adopters celebrate.
How you can use a Gartner Hype Cycle
Wait until you have analyzed cost-benefits further
Delay investment completely until you see commercial value and demonstrated success
Whichever approach you take, Gartner Hype Cycles arm you with the information to see beyond the hype and make the right purchasing decision at the right time.