Clarify your vision 

Identify marketing strengths and weaknesess to influence new efforts 

Drive resource discussions

Build a fact-based case for increased investment and lead cross-functional planning

Define specific initiatives

Reach across marketing disciplines and define your path to the next level of maturity

How does it work?

Assess your organization's marketing maturity across one of nine competencies to reveal gaps between desired and current states.

This sample will allow you to see how the tool can support your Customer Experience efforts.

As a Gartner for Marketers client, you can use the complete tool here and the customized guidance it provides to help define a roadmap for developing your marketing capability.