Clarify your vision
Identify marketing strengths and weaknesess to influence new efforts
Drive resource discussions
Build a fact-based case for increased investment and lead cross-functional planning
Define specific initiatives
Reach across marketing disciplines and define your path to the next level of maturity
How does it work?
Assess your organization's marketing maturity across one of nine competencies to reveal gaps between desired and current states.
This sample will allow you to see how the tool can support your Customer Experience efforts.
As a Gartner for Marketers client, you can use the complete tool here and the customized guidance it provides to help define a roadmap for developing your marketing capability.