RESEARCH AREAS

Mobile Marketing

By 2018, more than 50% of customers will use mobile first for all their online activities.

Build programs that leverage data and customer insights to engage mobile consumers.

PLAN FOR SUCCESS

Mobile-ize your marketing vision

Align your business goals with the demands of an increasingly mobile marketplace. Our team works with you to build a tailored customer engagement action plan that seamlessly links online and offline experiences.

Plan Features

Mobile Best Practices
Vendor Reports
Trend Analysis
Skills Assessment
Strategic Frameworks

Mobile Marketing Research and Methodologies

Leverage best practices, insights and Gartner’s research with forward-thinking marketers to evolve your organization’s mobile strategy.
 

View Research Summary
Mobile Marketing Research Focus for 2017
How to "get" mobile
Develop a mobile marketing approach for big and small changes
Engaging customers in mobile throughout the buy-own-advocate cycle
Mobile marketing maturity
Using new forms of real-time engagement
Measure for success

By 2020, mobile marketers will drive 80% of engagements through mobile websites and reduce investments in native app development by as much as 25% to 30%.

Mike McGuire ‘Mobile Marketing Strategic Insight — Stop the Debate About Native App or Mobile Web’

Marketers interested in mobile marketing are also exploring:

Marketing Data and Analytics

Discover how data provides rich opportunities to inform your marketing, improve customer experiences and sets the standard for effective marketing.

Multichannel Marketing

Prioritize, design and execute complementary marketing channels to achieve your organizational goals.

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