Marketing success depends on anticipating, understanding and fulfilling customer needs. CMOs require skills encompassing strategy, leadership, CX and innovation to deliver breakthrough results.

This research provides guidance on the most important strategic topics, including:

  • Defining your vision, strategy and leadership mandate as a CMO
  • Asserting marketing as the champion of the customer
  • Leading innovation and managing change
  • Evolving your team into a modern marketing organization

Related Content

 

RESEARCH

CMO Spend Survey 2018-2019

Optimize your budgets for the biggest impact in 2019.

f2eaf502-4e20-47fc-a131-5656955f2bd4
 

Gartner Marketing Predictions 2019

Find out what’s next for marketing​

0f25a417-4735-4f2f-b517-ba7dcb3514d7
 

EVENT

Gartner Marketing Symposium/Xpo 2019

San Diego, CA

April 29, 2019 - May 1, 2019

40444fd0-c2b4-4f38-983a-70a6f7f0d82a
 

E-Book

The Marketing Leader’s Guide to Improving Data and Analytics

201eaf23-ffb3-48fc-9b94-78738e3da34b

CMO Strategy and Innovation Research and Methodologies:

Our research agenda focuses on helping CMOs use closed-loop marketing to ensure their companies’ marketing efforts and investments drive profitable growth for the business. Specifically, it will help CMOs answer the following questions.

  • How do I define, budget, execute and measure marketing strategies that support revenue growth and retention?
  • How do I build and manage a marketing organization that can execute new practices, measurements and technologies to support organizational goals?
  • How does marketing enable the company to compete on customer experience?
  • How do I help my company realize innovative digital products and experiences that contribute to growth?

Proprietary Methodologies

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool
b73268e6-0b40-4cc5-912c-27c5b1d0e76a
 

METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

a8bb1be6-940e-4b95-8e35-19d6dbe3d17c
 

METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

7f6eb8c3-31ff-4ea7-a35b-877833c8f744
Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment
Move your marketing organization into the digital driver's seat.
25d17bf5-acef-45ca-826f-38291c2deddb

Marketers interested in CMO Strategy and Innovation are also exploring:

RESEARCH AREA

Branding and Value Proposition
236b194f-a81a-4c8e-9d82-b39204eeb703

RESEARCH AREA

Marketing Organization and Operations
dcb578b8-afa8-4f9f-aa44-a9a897734ba5

RESEARCH AREA

Customer Experience Leadership and Management
793e31c2-eeab-4ae7-b9a9-d3508a6e5dfd

RESEARCH AREA

Branding and Value Proposition
236b194f-a81a-4c8e-9d82-b39204eeb703