Gartner’s 2018 research agenda for content marketing and management will help your organization develop the right content for desired audiences using efficient tools and practices.

The content marketing and management agenda will help marketing leaders answer the following questions:

  • How do you build a content-rich marketing strategy to support personalized multichannel marketing?
  • How do you develop, execute and measure a differentiated content marketing strategy?
  • As the need for automation, optimization and distributed content Related Priorities
    operations increases, what’s the right mix of content creation and publishing tools?

 

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  • Industry Best Practices
  • Rich Persona Frameworks
  • Step-by-Step Guides
  • Vendor Assessments
  • Trend Reports

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Content Marketing and Management Research and Methodologies:

Content marketing and management focuses on creating, distributing and amplifying content via digital and offline channels. This content fuels audience engagement to achieve organizational goals.

Content marketing and management includes insight and guidance on:

  • Building content strategy that is grounded in data analysis and customer insights
  • Scaling content creation with the right talent, tools and processes to adapt to increasing content demands due to personalization and channel expansion
  • Collaborating across marketing to ensure that the right content is available for the right channel execution

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