Deliver measurable impact and memorable experiences

The 2018 digital commerce research agenda helps marketing leaders understand a rapidly changing commerce environment, providing in-depth analysis required to seize opportunities, avoid common pitfalls, optimize plans and resources, and measure marketing impact.

Digital Commerce Research Focus for 2018

  • How do I deliver relevant digital commerce strategies?
  • How do I align marketing to maximize digital commerce results?
  • How do I use technology to execute digital commerce strategy and innovation?

Plan Features

  • Gap Assessment
  • Step-by-Step Guides
  • Industry Best Practices
  • Capabilities Evaluations
  • Skills Assessment

VIEW SAMPLE PLAN

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Digital Commerce Research and Methodologies

Digital commerce involves the use of marketing technology, techniques and channels — along with data-driven insights and compelling content — to deliver revenue growth through digital sales channels.

Gartner’s digital commerce research offers insight and guidance to enable marketing leaders to:

  • Develop digital commerce strategies that deliver revenue and business results
  • Use first- and third-party customer data and insight to personalize digital commerce experiences
  • Align resources and capabilities to support their marketing and digital commerce strategies
  • Optimize the marketing technology stack to better execute the digital commerce strategy

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