Achieve the optimal balance in managing your marketing agenda

Leading and managing marketing involves setting strategy, structuring teams, sourcing and developing talent, and aligning people, processes, partners, data and technology to achieve corporate goals.

Leading and managing marketing delivers insight and guidance on the following topics:

  • How can you build and align marketing strategy to business goals?
  • How does marketing deliver measurable business impact?
  • How do you organize, build and develop a team for marketing success?

 

Plan Features

  • Budgeting 
  • Vendor Selection
  • Collaboration Best Practices
  • Road Maps
  • Step-by-Step Guides

VIEW SAMPLE PLAN

Related Content

 

RESEARCH

2017 Marketing Watch List 

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Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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WEBINAR

Data & Targeting: Crawl, Walk, Run

By Evan Neufeld

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Leading and managing marketing involves setting strategy, structuring teams, sourcing and developing talent, and aligning people, processes, partners, data and technology to achieve corporate goals.

Leading and Managing Marketing Research Focus for 2018

  • Strategic management: Setting strategy, plans and innovation based on business goals 
  • Operations management: Allocating budget resources for operational effectiveness 
  • Performance management: Choosing KPIs to measure, demonstrate and optimize results 
  • Structure, talent and training: Designing team structure and skills in a changing environment
  • Vendor management: Finding, evaluating and managing agencies to maximize capabilities and programs

 

Proprietary Methodologies

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool
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METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment
Move your marketing organization into the digital driver's seat.
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METHODOLOGIES AND TOOLS

Hype Cycle

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