Marketing Data And Analytics

More than 2/3 of marketers plan to base most of their decisions on analytics within two years. 

Discover how leading marketers use data to revolutionize the customer experience and fuel growth.

Map a path toward mining richer opportunities

See your customers more clearly by harnessing data and analytics in the most effective and innovative ways possible. Our team will work with you to develop a tailored action plan that defines clear goals and the practical steps needed to achieve them.

Plan Features

  • Market Guides
  • Business Case
  • Industry Best Practices
  • Skills Assessment
  • Analytics Frameworks


Related Content

Dynamic Creative and the Automated Brand

The arc of programmatic advertising continues toward person-based identification and targeting. It's time for traditional brands to realize the emerging power of dynamic creative to serve person-based sight, sound, motion-and stories. 

When Algos Play the Marketing Game

As AIs gain new abilities to combine the analysis of big data with a newfound facility in natural language, it's only a matter of time before we can expect AIs to make more frequent appearances in the boardrooms and war rooms of our corporations and organizations. 

Gartner 2016-2017 CMO Spend Survey

Marketing budgets and responsibilities are up again this year. Discover where the money is being spent and how leaders are rising to the challenge of marketing new power.

Marketing Data and Analytics Research and Methodologies

Chart the path from data-driven insights to market success through Gartner’s proven methodologies, techniques and ongoing research.

Marketing Data and Analytics Research Focus for 2017

  • How to advance your marketing measurement
  • How to democratize data through dashboards
  • How to increase your marketing precision
  • How to source the right data
  • How to manage marketing analytics talent
  • How to strategically outsource analytics
  • How to build a data and analytics roadmap

Proprietary Methodologies

Digital Marketing Transit Map

Simplify the digital landscape by mapping the connections between business functions, applications and providers so that you can easily see where marketing and IT align.

Magic Quadrant Reports

Take the first step to understanding the most relevant marketing technology vendors for you. 

Hype Cycle

Track the maturity of analytic techniques and technologies to determine what works best for you.

Marketers interested in Marketing Data and Analytics are also exploring:

Communicating Market Insights
Communicating Market Insights

The average company forgoes 5% in annual growth if they fail to act on a transformational idea. Learn how you can drive change.

Marketing Technology and Emerging Trends
Marketing Technology and Emerging Trends

Marketers are on the hook to show real return on technology investments. Learn how industry trends and new technologies will influence your organization’s vision, plans and budgets.

Customer Understanding and Insights
Customer Understanding and Insights

Customer data is a critically valuable asset and market insights leaders have the great responsibility of stewardship over it. Learn how we can help you produce insights that drive growth.