Map a path toward mining richer opportunities

Big data — the volume, velocity and variety of customer information now available — creates big challenges for marketers and bigger expectations from company leaders. Achieving data-driven marketing mastery is a steep climb, demanding unique skills, a complex set of tools, a strong vision and scrupulous planning. Use our research to turn challenge into opportunity.

The marketing data and analytics agenda will help marketing leaders answer the following questions.

  • What is the best way to measure the impact of your marketing?
  • How can you use data to deliver contextual and near-real-time experiences across platforms?
  • How can you strengthen your data-driven marketing organization?

Plan Features

  • Market Guides
  • Business Case
  • Industry Best Practices
  • Skills Assessment
  • Analytics Frameworks

VIEW SAMPLE PLAN

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RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

Optimize spend and drive maximum marketing effectiveness.

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool

Optimize spend and drive maximum marketing effectiveness.

Marketing Data and Analytics Research and Methodologies

Data and analytics have become the foundation of marketing, driving efficiency and effectiveness through better data collection, modeling, optimization and greater relevance to the consumer.

Marketing Data and Analytics Research Focus for 2018

  • Targeting and personalization
  • Measurement and optimization
  • Marketing data management and strategy 
  • Marketing analytics staffing and skills

Proprietary Methodologies

 

METHODOLOGIES AND TOOLS 

Digital Marketing Transit Map: Simplify today’s landscape

 

METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

 

METHODOLOGIES AND TOOLS

Hype Cycle

Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment

Move your marketing organization into the digital driver's seat.

Marketers interested in Marketing Data and Analytics are also exploring:

RESEARCH AREA

Strategy, Leadership, Customer Experience & Innovation Insights for CMOs

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Marketing Technology and Emerging Trends

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Multichannel Marketing

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Leading and Managing Market Insights