Social Marketing

63% of CMOs rank social marketing as a top investment area. Discover how marketing leaders are innovating and optimizing their social investments to improve bottom line business value.

Elevate social marketing to the next level

Collaborate with Gartner to create a road map for engaging customers through social marketing. Your customized action plan prioritizes the steps and resources needed to drive maximum impact across channels.

Plan Features

  • Industry Best Practices
  • Cool Vendor Reports
  • Platform Evaluations
  • Metrics Analysis
  • Toolkits and Formulas


Related Content

Gartner 2016-2017 CMO Spend Survey

Marketing budgets and responsibilities are up again this year. Discover where the money is being spent and how leaders are rising to the challenge of marketing new power.

Use This Social Marketing Formula to Gain Business Results

Ask five questions to deliver specific social marketing results.

How to Get the Most From Your Advertising on Social Networks

Social networks have emerged as powerful ways to reach audiences with effective advertising campaigns. Learn how to win with ads on Facebook, Instagram, Snapchat, Twitter and LinkedIn.

Social Marketing Research and Methodologies

Tap into innovative social marketing best practices, methodologies and ongoing research to guide successful social marketing initiatives for your brand.

Social Marketing Research Focus for 2017

  • How to Align Your Social Strategy to Business Objectives
  • How Other Marketers Are Succeeding
  • Marketing's Role in Social Care and One-to-One Engagement
  • Social Listening and Analytics Technologies
  • Social Marketing Management Suites
  • Specialty Social Marketing Point Solutions
  • How Messenger Apps Can Drive Customer Engagement
  • Understanding and Executing Emerging Content Formats

Proprietary Methodologies

Marketing Maturity Assessment

Determine your organization’s digital maturity level to define the talent and technology investments needed to push your organization forward.

Digital Marketing Transit Map

Simplify the digital landscape by mapping the connections between business functions, applications and providers so that you can easily see where marketing and IT align.

Hype Cycle

Track the maturity of analytic techniques and technologies to determine what works best for you.

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