Elevate social marketing to the next level

Marketing leaders should use Gartner’s 2018 social marketing research to overcome the challenges of delivering results in social media. Use this research to prepare your brand for coming changes to social marketing, extend the value of your social programs and data across the organization, and prioritize your martech investments to support effective social marketing.

  • How can we leverage social marketing to drive business outcomes?
  • How can we provide value from social across the organization?
  • How should we invest in social marketing technology?

Plan Features

  • Industry Best Practices
  • Cool Vendor Reports
  • Platform Evaluations
  • Metrics Analysis
  • Toolkits and Formulas

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Solving the Distributed Social Marketing Dilemma

by Jennifer Polk

January 12, 2018

Social Marketing Research and Methodologies

Social marketing involves listening to and engaging customers, distributing content and cultivating brand advocates. It can increase awareness, consideration, conversion and advocacy.

Social Marketing Research Focus for 2018

  • Mining social media data for customer insights
  • Developing, distributing and measuring social content
  • Engaging with prospects, customers, influencers and employees on social networks
  • Expanding social media advertising campaigns and social commerce initiatives

Proprietary Methodologies

Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment

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Hype Cycle

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Peer Insights

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