Marketing success depends on anticipating, understanding and fulfilling customer needs. CMOs require skills encompassing strategy, leadership, CX and innovation to deliver breakthrough results.

This research provides guidance on the most important strategic topics, including:

  • Defining your vision, strategy and leadership mandate as a CMO
  • Asserting marketing as the champion of the customer
  • Leading innovation and managing change
  • Evolving your team into a modern marketing organization

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Strategy, Leadership, Customer Experience & Innovation Insights for CMOs Research and Methodologies:

Our research agenda focuses on helping CMOs use closed-loop marketing to ensure their companies’ marketing efforts and investments drive profitable growth for the business. Specifically, it will help CMOs answer the following questions.

  • How do I define, budget, execute and measure marketing strategies that support revenue growth and retention?
  • How do I build and manage a marketing organization that can execute new practices, measurements and technologies to support organizational goals?
  • How does marketing enable the company to compete on customer experience?
  • How do I help my company realize innovative digital products and experiences that contribute to growth?

Proprietary Methodologies

METHODOLOGIES AND TOOLS

The Marketing Performance Benchmarks tool
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Digital Marketing Transit Map: Simplify today’s landscape

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Magic Quadrant Reports 

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Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment
Move your marketing organization into the digital driver's seat.
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