63% of CMOs rank social marketing as a top investment area.
Discover how marketing leaders are innovating and optimizing their social investments to improve bottom line business value.
PLAN FOR SUCCESS
Elevate social marketing to the next level
Collaborate with Gartner to create a road map for engaging customers through social marketing. Your customized action plan prioritizes the steps and resources needed to drive maximum impact across channels.
Industry Best Practices
Cool Vendor Reports
Toolkits and Formulas
Tap into innovative social marketing best practices, methodologies and ongoing research to guide successful social marketing initiatives for your brand.
|Social Marketing Research Focus for 2017|
|How to Align Your Social Strategy to Business Objectives|
|How Other Marketers Are Succeeding|
|Marketing's Role in Social Care and One-to-One Engagement|
|Social Listening and Analytics Technologies|
|Social Marketing Management Suites|
|Specialty Social Marketing Point Solutions|
|How Messenger Apps Can Drive Customer Engagement|
|Understanding and Executing Emerging Content Formats|
Understanding your social audience's passions can help identify interest areas previously not considered based on customer data alone.
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