Social Marketing

63% of CMOs rank social marketing as a top investment area.

Discover how marketing leaders are innovating and optimizing their social investments to improve bottom line business value.

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Elevate social marketing to the next level

Collaborate with Gartner to create a road map for engaging customers through social marketing. Your customized action plan prioritizes the steps and resources needed to drive maximum impact across channels.

Plan Features

Industry Best Practices
Cool Vendor Reports
Platform Evaluations
Metrics Analysis
Toolkits and Formulas

Related Content 

Generation Emoji

Emoji and their popularity with Generation Z. A passing fad, or the end of the written word as we know it?

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Fuel Social Marketing With User Generated Content

Curation, cultivation and permission are the core of a strong social content plan.

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Is Social Advertising Killing Social Marketing?

If you’re using social advertising, make it part of a holistic social marketing strategy.

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Social Marketing Research and Methodologies

Tap into innovative social marketing best practices, methodologies and ongoing research to guide successful social marketing initiatives for your brand. 

Planned Social Marketing Research for 2016
Market Guide for Social Analytics
Market Guide for Social Commerce
The Evolution of Social Marketing Metrics
Innovation on Emerging Social Networks and Content Formats
Best Practices in User-Generated Content and Consent
Top Use Cases in Social Marketing
Employee and Customer Advocacy
Social Commerce Strategy and Tactics
Social Command Centers

Proprietary Methodologies 

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Marketing Maturity Assessment

Plot your organization’s maturity level across nine digital marketing disciplines.

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Digital Marketing Transit Map

Digital Transit Map

Simplify and navigate the complex relationships between applications, technologies and vendors in today’s digitally-driven marketing landscape.

Explore Digital Transit Map

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Hype Cycle

Give your business a reality check on the technologies that impact your social media plan.

Explore Hype Cycle

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Understanding your social audience's passions can help identify interest areas previously not considered based on customer data alone.

— Jay Wilson & Martin Kihn
‘Connect Social IDs and Customer Data to Create Powerful, Actionable Marketing’

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