Press Release

STAMFORD, Conn., September 10, 2009 View All Press Releases

Gartner & 1to1 Media Announce Winners of the 2009 Customer Experience Excellence Awards

Winners to Present Their CRM Case Studies at the Gartner CRM Summit in Scottsdale, AZ., September 14-16

Gartner, Inc. and 1to1 Media announced today the three winners of the Gartner & 1to1 Customer Experience Excellence Award. The winners are Cigna Corporation, iRobot, and Oriental Trading Company.

Each company will present their winning case study to conference attendees at the Gartner Customer Relationship Management Summit, taking place September 14-16 at the Westin Kierland Resort & Spa in Scottsdale, Arizona.

The awards are given to the companies that most clearly demonstrate exemplary customer relationship strategy and an unrivaled level of excellence in delivering the customer experience. The three Customer Experience Award winners were selected by a panel of judges, including Gartner analysts, 1to1 Media editorial staff and business and academic experts.

“These organizations are prime examples of how to drive the delivery of increased value to the customer, value that can then be captured as higher satisfaction and loyalty as well as increased profitability,” said Johan Jacobs, research director for Gartner.

“Our mission at 1to1 Media is to demonstrate the value of building deeper, more loyal customer relationships by delivering on the promise of superior customer experiences. The winners of the Gartner & 1to1 Customer Awards are the best examples of companies that are driving financial impact directly from the customer initiatives,” said Ginger Conlon, editor-in-chief of 1to1 Media.

Gartner and 1to1 Media also presented Customer Awards to an additional 15 organizations in six categories:

  • Customer Strategy — Excellence in establishing an enterprise-wide customer strategy
  • Enterprise CRM Optimization — Excellence in the use of full-suite CRM technology
  • Marketing Optimization — Excellence in the use of marketing automation
  • New Media Optimization — Excellence in the use of Web 2.0 and new media applications
  • Organizational Transformation — Excellence in transforming a product- or sales-driven organization to a customer-centric one
  • Service Optimization — Excellence in customer service and support that is enabled by technology

This is the second year of the Gartner & 1to1 Customer Awards. The goal of the partnership is to establish a standard of excellence for customer-focused organizations and honor those companies that provide value to customers and shareholders by effectively bringing together strategy, technology and execution to deliver ideal customer experiences.

All of the winners will be featured in the Fall 2009 issue of 1to1 Magazine in a special issue of 1to1 Weekly and on both the Gartner Events and 1to1 Media Web sites.

The identification of a Gartner Award winner or finalist is not an endorsement by Gartner of any vendor, product or service. More information on the Gartner & 1to1 Media Customer Awards and the online entry forms are available at or on the Gartner CRM Summit Web site at

About Gartner Customer Relationship Management Summit
The Gartner CRM Summit will be held at the Westin Kierland Resort & Spa in Scottsdale, Arizona. The Gartner CRM Summit is a comprehensive event offering the latest customer strategies and technologies, how those technologies affect your customer relationship initiatives, and what organizational and cultural changes must occur to meet your company’s goals. Additional information is available at Members of the media can register by sending an e-mail to Christy Pettey at


About Gartner

Gartner, Inc. (NYSE: IT), is the world's leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We're trusted as an objective resource and critical partner by more than 15,000 organizations in more than 100 countries—across all major functions, in every industry and enterprise size.

To learn more about how we help decision makers fuel the future of business, visit

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.