Press Release

STAMFORD, Conn., October 12, 2009 View All Press Releases

Gartner Announces Winner of the Master Data Management Excellence Award

Gartner, Inc. announced that Kraft Foods Inc. is the winner of the 2009 Gartner Master Data Management (MDM) Excellence Award. The three finalists for the award were Kraft Foods Inc., BP and Merck & Co.

The finalists presented their MDM case studies to conference attendees at the Gartner Master Data Management Summit in Los Angeles and participants then voted on which of the finalists demonstrated the best example of MDM excellence and the winner was selected.

“MDM is increasingly accepted as a key, unifying, initiative that enables organizations to meet their objectives in running, growing and transforming their businesses,” said Andrew White, Gartner research vice president and research co-chair of the Summit. “These case studies are great examples of the best practices needed to pursue successful MDM objectives.”

Enterprises submitted entries formulated within Gartner’s Seven Building Blocks of MDMframework to describe their MDM initiatives and why it demonstrates business excellence. A team of Gartner analysts evaluated and selected three finalists from all those submitted, based on the Seven Building Blocks of MDM, a strategic framework developed by Gartner to help companies maximize the probability of success. The Seven Building Blocks of MDM include:

  • Vision — A business vision with an underlying MDM vision as a key enabler.
  • Strategy — The MDM strategy focuses on how the MDM vision will be realized and is the plan for how to manage master data assets within the organization. This revolves around the life cycle and the architecture for master data.
  • Metrics & Performance — Involving internal and external measures of MDM success and failure.
  • Governance — Without effective governance, an MDM initiative will probably fail, so it is vital that the MDM governance framework is created at an early stage, and MDM governance should be seen as part of a wider need for governance of all information assets.
  • Organization — Involving the changing of culture, structures and behaviors to ensure that staff, partners and suppliers work together to deliver what is promised.
  • Processes — Well-understood and agreed on processes for authoring, validating, enriching, publishing and consuming the master data.
  • Technology Infrastructure —— Involving data modeling, information quality management, loading, integration and synchronization, business services and workflow, performance, analysis, scalability and availability, manageability and security and technology and architecture.

The identification of a Gartner Award winner or finalist is not an endorsement by Gartner of any vendor, product or service. More information on Gartner's MDM Excellence Award is available on the Gartner Master Data Management Summit Web site at

About Gartner Master Data Management Summit
Organizations use Master Data Management (MDM) to increase revenue and customer service, accelerate enterprise agility, promote operational efficiency, achieve competitive differentiation, support enterprise transparency and ensure corporate compliance. The effective management and governance of master data is both an opportunity and challenge for many large enterprises. The Gartner MDM Summit 2008 highlights key trends and identifies best practices, technologies, software tools and vendors that will guide you through successful implementation of your MDM initiatives. Additional information is available at


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