Analysts Discuss Top Tech Trends at Gartner Symposium/ITxpo, 17-19 November 2009 in Sydney
Enterprises can leverage context-aware computing to better target prospects, increase customer intimacy, and enhance associate productivity and collaboration, according to Gartner, Inc. as organisations begin to use context information to increase top- and bottom-line growth and context providers begin to consolidate and monetize their knowledge of their clients. By 2012, Gartner predicts that context information will be a $12 billion market with at least two global context providers with more than 100 million subscribers each.
Gartner defines context-aware computing as the concept of leveraging information about the end user to improve the quality of the interaction. Emerging context-enriched services will use location, presence, social attributes, and other environmental information to anticipate an end user's immediate needs, offering more-sophisticated, situation-aware and usable functions.
“Although the rudiments of context-aware computing have been around for some time now, it is a disruptive technology that has the potential to be a real ‘game changer’ in terms of competitive advantage,” said Anne Lapkin, research vice president at Gartner, who is in Sydney this week to present at the company’s annual Gartner Symposium/ITxpo event.
“Initial implementations of context-enriched services are already in play, and early adopters will find it easier to implement more-sophisticated services in the future. However, the real promise of context-aware computing will be realised when context information from multiple sources and multiple applications can be used simultaneously — and when trust and privacy issues are addressed.”
The promise of context-aware computing is such that many types of vendor are vying to be context providers and secure a piece of this growing market:
For enterprises, the challenge will be not only to identify the right business opportunities to leverage context information, but also to choose the right partners and context providers.
“These are by no means trivial challenges, but those enterprises that begin to explore solutions now will be better positioned to exploit the ‘game changing’ potential as context information and context-enriched services become widely available and used,” said Ms. Lapkin.
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