Press Release

Egham, UK, January 8, 2010 View All Press Releases

Nominations Accepted for the Gartner and 1to1 Media Customer Relationship Management Excellence Awards 2010

Winners to be Announced at Gartner Customer Relationship Management Summit 2010, 16-17 March in London

Nominations are being accepted for the Gartner, Inc. and 1to1 Media Customer Relationship Management (CRM) Excellence Awards 2010. Nominations can be received online through 29 January 2010 from any end-user organisation that is truly customer focused and committed to providing personalised, consistent and appropriate experiences for each and every customer interaction.

"Gartner and 1to1 Media CRM Excellence Award recognise outstanding CRM initiatives based on criteria defined in Gartner's Eight Building Blocks of CRM (CRM vision, CRM strategy, valued customer experience, organisational collaboration, CRM processes, CRM information, CRM technology and CRM metrics),” said Johan Jacobs, research director at Gartner. “Applicants will be selected based on how comprehensively their CRM solutions embraced each of Gartner’s Eight Building Blocks.”

The entries will be rated by a panel of Gartner analysts and 1to1 Media judges. Awards will be announced for five categories of CRM initiatives:

  • Enterprise-wide - The processes and benefits of aligning multiple channels (online and off-line) and departments (i.e. marketing to sales, sales to service, service to finance, etc).
  • Growth - Organisations that can point to the most significant improvement in customer value, such as revenue growth, wallet share, products per person, frequency of purchase.
  • Efficiency - Reducing operational and interaction costs without a detrimental impact on the customer experience. Excellence in efficiency improvements in sales, marketing, and customer service.
  • Customer Experience - Organisations that can demonstrate commitment and a top down focus on the ongoing enhancement of the customer experience that ultimately results in an improvement to customer retention, satisfaction and loyalty.
  • Innovation - The most innovative use of new channels and points of interaction (POI) (e.g., social networking analytics, virtual worlds, mobile) to support or enhance an organisation's customer strategy.

The winner in each of the above five categories will receive an award and the best three will each present their cases at the Gartner Customer Relationship Management Summit 2010 on Wednesday 17 March in London. Gartner CRM analysts and 1to1 Media judges will evaluate, recognise and shortlist the finalists, while the overall winner will be chosen by the audience at the event.

More information about the awards can be found at Entries for the Gartner and 1to1 Media CRM Excellence Awards 2010 can be submitted to by Friday 29 January 2010.

About Gartner Customer Relationship Management Summit 2010

Gartner analysts will further provide both actionable advice and fresh ideas to initiate, reinforce and optimise organisation’s CRM strategy at the annual Gartner Customer Relationship Management Summit 2010 in London on 16-17 March. To register for the Summit, please contact Laurence Goasduff, Gartner PR, on +44 (0)1784 267 195 or at For further information on the Summit, please visit You can also follow the event on Twitter at using #GartnerCRM.


About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading research and advisory company. The company helps business leaders across all major functions in every industry and enterprise size with the objective insights they need to make the right decisions. Gartner's comprehensive suite of services delivers strategic advice and proven best practices to help clients succeed in their mission-critical priorities. Gartner is headquartered in Stamford, Connecticut, U.S.A., and has more than 13,000 associates serving clients in 11,000 enterprises in 100 countries. For more information, visit

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.