Press Release

STAMFORD, Conn., June 7, 2010 View All Press Releases

Gartner Highlights 2010 "Cool Vendors" That Are Driving Innovation

Cool Vendors Research Identifies Critical Investment Opportunities in the Next Generation of the Human Experience as it Relates to Technology

 In spite of, or because of, the economic turmoil of the past 18 months, Cool Vendors are emerging to drive innovation, according to Gartner, Inc. Gartner analysts have highlighted these vendors in a series of reports covering the full spectrum of the IT industry.

Gartner has published more than 55 Cool Vendors reports that highlight innovative products and services relating to business process, data, software infrastructure, security, risk management, applications, consulting, outsourcing, green IT and telecom operations management, as well as other markets. These Cool Vendor reports profile pioneering vendors that have the potential to alter competitive dynamics in industries such as automotive, consumer goods, energy and utilities, healthcare, life sciences, media, and retail.

Gartner defines Cool Vendors as small companies offering a technology or product that is at once innovative — it enables users to do things they couldn't do before; impactful — it has or will have a business impact; and intriguing — it has caught Gartner's interest or curiosity over the past six months or so.

"Increasingly, it is not the economic factors that drive the innovation of the 'cool' vendor. Instead, we are seeing a marked shift in the fundamental workings of relationships, people, and their use of technology that are changing in the 21st century," said Daryl Plummer, managing vice president and Gartner Fellow.

Gartner believes that the changing human condition will be responsible for many changes in the way that business is conducted, the way marketing is done and the way we relate to the use of technology in general. New uses of technology are changing the way business is conducted, by allowing workers, managers, partners and suppliers to interact with anyone, anywhere. The distinction between people as consumers and members of a particular enterprise gets blurry, and ownership of the technology begins to change to enable service providers to deliver specialized services to consumers and enterprises alike.

"The smart investor or technology user will seek out companies that drive the support of this change," said Michele Cantara, research vice president at Gartner. "No longer can we spend time looking only at enterprise needs, nor can we limit our efforts to product purchases as opposed to services. The future of the Cool Vendor is the same as the future of business and consumer use of technology in the world."

Ms. Cantara and Mr. Plummer will discuss how these Cool Vendors of 2010 will affect markets cresting over the horizon in the Gartner webinar "Cool Vendors 2010: Staying Cool in Economic Heat." The webinar will take place Tuesday, June 8 at 9 a.m. EDT and noon EDT. To register for the 9 a.m. EDT webinar, please visit To register for the noon EDT webinar, please visit

Additional information is available in the Special Report "Cool Vendors 2010: Shaping the Human Experience," which is available on the Gartner Web site at This report provides links to the more than 55 Cool Vendors reports of 2010.

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading research and advisory company. The company helps business leaders across all major functions in every industry and enterprise size with the objective insights they need to make the right decisions. Gartner's comprehensive suite of services delivers strategic advice and proven best practices to help clients succeed in their mission-critical priorities. Gartner is headquartered in Stamford, Connecticut, U.S.A., and has more than 13,000 associates serving clients in 11,000 enterprises in 100 countries. For more information, visit

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