Press Release

Mumbai, India, November 23, 2011 View All Press Releases

Gartner Forecasts India Business Intelligence Market to Grow 15.6 Percent in 2012

Analysts Discuss The Future of Business Intelligence During Gartner Symposium/ITxpo 2011, November 21- 23, in Mumbai

The market for business intelligence (BI) software in India is forecast to reach revenue of $81.5 million in 2012 a 15.6 percent increase over 2011 (, according to Gartner, Inc. Worldwide BI software market revenue is forecast to grow 8.7 percent to reach approximately $12.7 billion in 2012.

Gartner analysts said the market for BI platforms will remain one of the fastest growing software markets despite expectations of an economic slowdown. Organisations continue to turn to BI as a vital tool for smarter, more agile and efficient business, and they are increasinig their current usage scenario from just an information delivery mechanism.

“The BI market has remained strong because the dominant vendors continue to put BI, analytics and performance management at the centre of their messaging, while end-user organisations largely continue their BI projects, hoping that resulting transparency and insight will enable them to cut costs and improve productivity and agility down the line,“ said Bhavish Sood, research director at Gartner. “It's a sign of the strategic importance of BI that investment remains strong.”

Among the sub segments, BI platforms is still expected to be the largest in pure revenue terms (see Table 1), while Corporate Performance management (CPM) suites is expected to grow the highest. Adoption deadlines of IFRS (International Financial Reporting Standards) and XBRL –Extensible Reporting Language (which have already seen deadline extensions) will further drive demand for CPM suites in India. 

Table 1:Business Intelligence Total Software Revenue (in Millions of U.S. Dollars)

Sub Segments






Analytics Applications and Performance Management
















CPM Suites






BI Platforms












Source: Gartner (November 2012)

Decision making in India historically has been based on either "gut feelings" or on the business experience of managers. BI will allow enterprises to make more fact-based decisions. BI promotes revenue growth and faster innovation through shorter product and service life cycles and the ability to find where value is being created in the business.

“The demand side of the BI platform market in early 2011 was defined by an intensified struggle between business users' need for ease of use and flexibility on the one hand, and IT's need for standards and control on the other,“ said Mr. Sood.

“With ‘ease of use’ now surpassing ‘functionality’ for the first time as the dominant BI platform buying criterion, vocal, demanding and influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms — with or without IT's consent,” said Mr. Sood.

Gartner has identified three major demand-side factors that continue to expand use and drive BI platform revenue growth. They include:

1) Consumerisation of BI

BI tools must be simple, mobile and "fun" in order to expand use and value. Business users are demanding the same experience from their BI tools that they have come to enjoy with their personal tools. The need for more intuitive and interactive BI tools and applications extends to users on the go, but the vast majority of organizations have yet to embrace mobile BI. This is set to change very quickly with the proliferation of Apple's iPhone and iPad products.

2) Support for Extreme Data Performance; Emerging Data Sources

Capabilities that enable the analysis of large, volatile and diverse data will open up possibilities for a broad range of new, high-value BI applications and will be another driver of BI growth. This includes in-memory technology and social and content analytics. Combining these capabilities with support for extreme data volumes and consumer-oriented tools opens up possibilities for a broad range of new, high-value BI applications and will be another driver of growth.

3) BI as a Decision Platform

Gartner's user surveys show that "improved decision making" is the top driver of BI purchases. Capabilities that will evolve BI from an information delivery system to a decision platform will increase the value of BI and drive its growth.

Additional information about market trends, and the leading vendors in the BI market, is available in the Gartner report, “Forecast: Enterprise Software Markets, Worldwide, 2008-2015, 3Q11 Update. The report is available on Gartner's website at

About Gartner Symposium/ITxpo

Gartner Symposium/ITxpo is the world's most important gathering of CIOs and senior IT executives. This event delivers independent and objective content with the authority and weight of the world's leading IT research and advisory organization, and provides access to the latest solutions from key technology providers. Gartner's annual Symposium/ITxpo events are key components of attendees' annual planning efforts. IT executives rely on Gartner Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency.

More exclusive content, expanding multi-media coverage, including Twitter feeds and comments from the Gartner Blog Network are available Gartner’s SymLive at

Follow Gartner Symposium/ITxpo

Follow news, photos and video coming from Gartner Symposium/ITxpo on Facebook at!/GartnerSym, on Twitter at using #GartnerSym, on flickr at


About Gartner

Gartner, Inc. (NYSE: IT), is the world's leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We're trusted as an objective resource and critical partner by more than 15,000 organizations in more than 100 countries—across all major functions, in every industry and enterprise size.

To learn more about how we help decision makers fuel the future of business, visit

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.