Press Release

STAMFORD, Conn., December 17, 2012 View All Press Releases

Gartner Announces Finalists for the 2013 Gartner Master Data Management Excellence Awards in Europe, Middle East & Africa

Finalists to Present at the Gartner Master Data Management Summit 2013, in Barcelona, February 7-8

Gartner, Inc. announced today the three finalists for the Gartner Master Data Management (MDM) Excellence Awards 2013 in Europe, Middle East & Africa (EMEA). The finalists are Heineken, GSK and Michelin.

This is the first year that Gartner has introduced the MDM Excellence Awards in EMEA after having run this competition in North America, where past winners included Johnson & Johnson Health Care Systems, Kraft Foods and Lexmark. The Award recognizes end-user organizations that have planned and executed successful MDM programs with significant and measurable business benefits. Finalists are chosen by Gartner analysts on the basis of criteria derived from Gartner’s Seven Building Blocks of MDM framework.

Each finalist will be asked to present their MDM case study to the delegates at the Gartner MDM Summit 2013 on Thursday 7th February at Palau de Congressos de Catalunya, in Barcelona, Spain. Summit participants will have the ability to vote for the finalist demonstrating the best example of MDM excellence. From this feedback the winner will be selected and announced at the Summit on Friday 8th February 2013.

“Master data is the most heavily shared data in the organization,” said John Radcliffe, research vice president at Gartner. “Without proper governance of it through MDM an organization’s business processes and business intelligence will be suboptimal. This means that the organization is potentially wasting money, taking risks in terms of regulatory compliance or missing out on revenue growth opportunities.”

MDM has moved from an education phase, to a “nice to have” and on to a “must have” as far as organizations are concerned. It underpins business strategies such as customer centricity, operational excellence and product superiority, allowing organizations to differentiate themselves in their markets.

“We had a number of very good entries for this first EMEA- based Gartner Excellence Award competition,” said Mr. Radcliffe. “The finalists stood out in terms of the degree to which they aligned their MDM programs to the organization’s business strategy, but also how they built the business case and measured the results and how well they implemented the necessary data governance and stewardship.”

These three companies will present their case studies during the Gartner MDM Summit:

  • GlaxoSmithKline: GlaxoSmithKline has implemented programs to simplify clinical development which integrates an MDM solution within a service oriented architecture. This MDM initiative underpins advances made by the program to clinical planning and development processes and systems, thereby improving efficiency and enabling GlaxoSmithKline to deliver more quality medicines to patients.
  • Heineken: Heineken has set up a global business services organization supported by a MDM solution, which leverages Heineken’s global scale and allows the business to focus on its markets. This initiative will enable Heineken to deliver high quality services to the business, while also delivering operational cost efficiencies.
  • Michelin: Michelin’s MDM program helps to bring Michelin Group to a world-class data management level. It efficiently supports all processes ranging from strategic decision-making to operations, through data that is complete, consistent, relevant, accurate and up-to-date at an enterprise-wide level.

The identification of a Gartner Award winner or finalist is not an endorsement by Gartner of any vendor, product or service. More information on the Gartner MDM Excellence Awards is available at or on the Gartner MDM Summit 2013 web site at

About Gartner

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