Press Release

, February 27, 2006 View All Press Releases

Gartner Says Color Printers Drive Worldwide Page Printer Market to 19 Percent Growth in 2005

STAMFORD, Conn., February 23, 2006 - Worldwide page printer shipments exceeded 21.4 million units in 2005, a 18.6 percent increase from 2004 shipments of 18.1 million units, according to Gartner, Inc. Color page printer shipments totaled 3.1 million and increased 44.3 percent in 2005, while monochrome page printer shipments reached 18.4 million units, up 15.1 percent from 2004.

"Vendors experienced significant growth in the color page printer market due to aggressive pricing, as the average selling price of these devices declined 21 percent in 2005," said Peter Grant, research vice president at Gartner. "Monochrome page printer shipments remain strong due to the growth in small and midsize business (SMB) and remote workers that need inexpensive printers."

Hewlett Packard continued to lead the worldwide page printer market, as it accounted for 49 percent of all printer shipments in 2005 (see Table 1). HP adjusted pricing of low end monochrome lasers to stem their losses, focused on upgrading their current monochrome install base to new networked printers and expanded their color page printer offering.

Table 1
Worldwide: Page Printer Vendor Shipment Estimates, 2005 (Thousands of Units)

Company 2005 Shipments 2005 Market Share (%) 2004 Shipments 2004 Market Share (%) 2004-2005 Growth (%)
Hewlett-Packard 10,527,966 49.0 8,828,405 48.7 19.3
Samsung Electronics 1,874,820 8.7 1,901,933 10.5 -1.4
Lexmark 1,268,089 5.9 1,131,213 6.2 12.1
Brother 1,178,039 5.5 1,018,642 5.6 15.6
Canon 1,154,203 5.4 909,492 5.0 26.9
Other Vendors 5,468,926 25.5 4,322,420 24.0 26.5
Total 21,472,043 100.0 18,112,105 100.0 18.6
Source: Gartner Dataquest (February 2006)

"Mature markets grew at low double digit rates while emerging market grew at significantly higher rates demonstrating the broad strength in the page printer market" Mr. Grant said.

Page printers are output devices that print one page at a time. They include laser, light-emitting diodes (LEDs), and solid ink printers.

Additional information is available to subscribers of Gartner Dataquest's Printer Quarterly Statistics Worldwide program. This program provides worldwide market size and share data by end user spending and unit shipments. Segments include: region, vendor, output technology, tone, page size, speed band and price band.

Christy Pettey
(408) 468-8312
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