Press Release

STAMFORD, Conn., April 25, 2008 View All Press Releases

Gartner & 1to1 Media Partner to Define Excellence in Delivering the Customer Experience

Inaugural Gartner & 1to1 Customer Awards to Honor Companies That Set the Customer Standard

Gartner, Inc. and 1to1 Media announced today that they have joined forces to launch the Gartner & 1to1 Customer Awards. The goal of the partnership is to establish a standard of excellence for customer-focused organizations and honor those companies that reach that level by delivering optimal customer experiences. Nominations are now being accepted for the inaugural Awards.

For the past six years, Gartner has honored companies with the Gartner CRM Excellence Award. Meanwhile, 1to1 Media, the globally-recognized authority on customer strategy, has presented the 1to1 Impact Awards over the past seven years to companies that have generated bottom-line impact from their customer strategy initiatives. Now, this combined awards program will highlight companies that are providing value to customers and shareholders by effectively bringing together strategy, technology and execution to deliver ideal customer experiences.

“CRM is critical for every business and is not some fad to be swept away by a new business process,” said Adam Sarner, principal research analyst at Gartner. “A relationship with your customers must be developed, improved upon and nurtured or you cannot sustain a business, in good times or bad.”

Enterprises are invited to enter and work within a case study framework to describe their CRM initiatives and why they demonstrate CRM excellence. Winners will be honored in the following seven categories and one will be nominated by their peers for the User’s Choice Award for excellence in delivering outstanding customer experiences:

  • Customer Strategy — Excellence in establishing an enterprisewide customer strategy
  • EnterpriseCRM Optimization — Excellence in the use of full-suite technology
  • Marketing Optimization — Excellence in the use of marketing automation
  • New Media Optimization — Excellence in the use of new media
  • Organizational Transformation — Excellence in establishing an enterprisewide customer strategy that creates a win-win for company and customers
  • Sales Optimization — Excellence in the use of sales force automation
  • Service Optimization — Excellence in customer service and support that is enabled by technology

A panel of judges including Gartner analysts, 1to1 Media and business and academic experts will review all nominations and choose Gartner & 1to1 Media Customer Award winners in each category, as well as three finalists for the User’s Choice Award. All winners will be presented with their awards at the Gartner Customer Relationship Management Summit, taking place September 8-10 in Washington D.C. The User’s Choice finalists will present their cases to attendees at the event who will select the winner of the Users Choice award. Winners will be featured in the September/October 2008 issue of 1to1 Magazine, in a special issue of 1to1 Weekly and on both the Gartner and 1to1 Media Web sites.

“1to1 Media is dedicated to showcasing excellence in customer strategy,” said Ginger Conlon, editor in chief, 1to1 Media. “Our partnership with Gartner allows us to take that commitment to the next level.”

More information on the Gartner & 1to1 Media Customer Awards and the online entry forms are available at or on the Gartner CRM Summit Web site at The deadline for submissions is May 16, 2008.

About Gartner Customer Relationship Management Summit
The Gartner CRM Summit will be held at the Gaylord National Resort & Convention Center in Washington, D.C. The Gartner CRM Summit is a comprehensive event offering the latest customer strategies and technologies, how those technologies affect your customer relationship initiatives, and what organizational and cultural changes must occur to meet your company’s goals. Additional information is available at Members of the media can register by sending an e-mail to Christy Pettey at

About 1to1 Media
1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver current and relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Led by 1to1 Magazine, 1to1 Media’s print, electronic and custom publications explore the best practices, trends and developments from companies who are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally-recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, editorial expertise and global brand awareness to deliver the content needed by our audience of more than 150,000 decision-makers and practitioners. 1to1Media and Peppers & Rogers Group are divisions of Minneapolis-based Carlson Marketing Worldwide.


About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading research and advisory company. The company helps business leaders across all major functions in every industry and enterprise size with the objective insights they need to make the right decisions. Gartner's comprehensive suite of services delivers strategic advice and proven best practices to help clients succeed in their mission-critical priorities. Gartner is headquartered in Stamford, Connecticut, U.S.A., and has more than 13,000 associates serving clients in 11,000 enterprises in 100 countries. For more information, visit

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