Which approach do you believe is the most effective when it comes to making marketing decisions?
Data-driven58%
Data-informed8%
Strategically-informed25%
Not sure8%
12 PARTICIPANTS
Director of Marketing in Software, 1,001 - 5,000 employees
I think the question is really to broad to provide a definitive answer. It really depends on what exactly the decision is you're trying to make. I think we all want to be data-driven, if possible, but sometimes we don't have enough data, or the data isn't proven. So, regardless, we need to be tied to an overall strategy across all our tactics.Content you might like
Yes41%
No15%
Sometimes42%
8262 PARTICIPANTS
AVP of Marketing in Insurance (except health), 1,001 - 5,000 employees
We have and it has been difficult to use the tool to its full capabilities. If your organization has impeccable data hygiene with the right system integrations and an effective information management strategy and execution, ...read moreYes, this is a good move for both the business and employees to recharge.31%
Yes, but vacation time could have been offered through a less disruptive model.49%
No, we can't afford to lose that many consecutive operating days.18%
Other (please share below)1%
911 PARTICIPANTS