How is your company complying with CCPA's Do Not Sell My Personal Information requirement for your California users?
We configured our current consent manager to support Do Not Sell signals.20%
We built an internal tech solution to propagate Do Not Sell signals to relevant adtech platforms.33%
We use a different tool, in addition to our consent manager, to meet this requirement.17%
We are not doing anything, but know we need to find a solution.9%
We are not doing anything yet, and are purposely waiting until CPRA's Do Not Share requirement comes into effect in 2023.4%
We are not doing anything, and do not need to meet this requirement.17%
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Yes14%
We’re currently exploring it.51%
No, but I’m interested in it.24%
No, and I’m not interested in it.8%
Unsure2%
Cost structure26%
Lack of in-house skills to migrate / deploy / manage workloads on cloud51%
Security / governance compliance concerns17%
Lack of performance or features that you have on-prem but not the cloud4%