What's the best way to actually have a prospect open a LinkedIn message?

Mention something from their profile8%

Have a strong personal brand and presence on LinkedIn75%

Have a strong company brand and presence on LinkedIn0%

Reach out to prospects just starting new jobs0%

Reach out only to prospects who are active LinkedIn users8%

Something else8%


244 views2 Upvotes4 Comments

Director of Sales, 51 - 200 employees
Having a strong personal brand on LinkedIn helps credibility and gets you noticed.

I think it's important to find a way to engage with the prospect or their company on LinkedIn as well, so you don't come out of nowhere with a true cold message. 

That way you can leverage your contributions in the note and hopefully that helps get you recognized and get it opened. Familiarity is the name of the game.
CEO, Self-employed
Having a brand helps, but if you want them to respond you need to deeply engage and use a high level of personalization. 
Evangelism & GTM Strategy in Software, 11 - 50 employees
Relevancy wins. So does personalization as we all know…but, when NOT including a CTA, showing up with the sole purpose of providing a resource or a (not LI generated) message to congratulate or give support/insights on a topic they posted about or commented on…you’re showing up as someone who cares to help first and foremost— that will take you much further than most realize when you ditch the CTA right away!
3 1 Reply
Director of Sales, 51 - 200 employees

Those LI generated messages are not cool.

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Social posts50%

Cold outreach emails100%

Something else30%



88 views2 Upvotes5 Comments





I'm not sure0%


169 views2 Upvotes1 Comment

Senior Director, Head of Value (EMEA/APAC) at Certinia in Software, 1,001 - 5,000 employees
Active listening to challenges, pains and objectives
Good discovery facilitation
Support in building a business case
Price flexibility (not drops per se)
Focus on customer experience

189 views2 Upvotes1 Comment