What's the best way to actually have a prospect open a LinkedIn message?

Question

Answer

Having a strong personal brand on LinkedIn helps credibility and gets you noticed.

I think it's important to find a way to engage with the prospect or their company on LinkedIn as well, so you don't come out of nowhere with a true cold message.

That way you can leverage your contributions in the note and hopefully that helps get you recognized and get it opened. Familiarity is the name of the game.

Answer

Having a brand helps, but if you want them to respond you need to deeply engage and use a high level of personalization.

Answer

Relevancy wins. So does personalization as we all know…but, when NOT including a CTA, showing up with the sole purpose of providing a resource or a (not LI generated) message to congratulate or give support/insights on a topic they posted about or commented on…you’re showing up as someone who cares to help first and foremost— that will take you much further than most realize when you ditch the CTA right away!

What's the best way to actually have a prospect open a LinkedIn message?

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