What are the biggest challenges marketing to younger generations (Gen Z and Millennials) compared to older generations (Gen X and baby boomers), and vice versa?

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Director of Marketing in Software, 1,001 - 5,000 employees
Based on my experience both raising and working with this younger generation, I think the biggest challenge in marketing to them is finding the right "cause" to attach your marketing, service, and/or company to. These younger generations want to feel like they're part of something bigger than themselves, and this desire is so endemic that they need it to reflect in even the products they purchase. So, unlike with my generation, it's not enough just to have a good product that meets a need for something new, cool, or fun.
Director of Marketing in Finance (non-banking), 10,001+ employees
In my experience :its the attention deficit and reliance on first search before experimentation of ideas.
VP of Marketing in Media, 51 - 200 employees
I think marketers are still trying to understand how to speak to younger generations in a meaningful way.

I would say based on my experience the main challenges in marketing to younger generations: shorter attention spans, digital/mobile-centric mindset, desire for authenticity and transparency, and a need for personalized experiences.

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Director of Marketing in Software, 51 - 200 employees
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