What is the biggest mistake new sales reps make when sending outreach emails?

690 views2 Upvotes4 Comments

Founder and Chief Sales Energizer in Services (non-Government), 2 - 10 employees
I don't know that there is one biggest mistake but there are several. 1. They don't know the company or industry of the person they are messaging 2. They don't know what a day in the life of the person they are reaching out to is like 3. They write about themselves, "Hi, my name is Tim and I work for xxx and we sell xxx." 4. They have no idea what would prompt a person to what to have a conversation with them.
CEO in Software, Self-employed
Talking about themselves and the non targeted "blast" approach
Evangelism & GTM Strategy in Software, 11 - 50 employees
Ohh the pitch slap for starters. Being generic, not personal.
1. Is this gender neutral?
2. Did I ask a Q?
3. Did I provide relevancy?
4. Did I show I did my research with personalization?
5. Is this the accurate length?

— biggest one: did this deliver?! (Ask leadership! This has to happen for anything to happen!)
Director of Sales in Software, 51 - 200 employees
Lack of relevance from a decision making ability, role, and company perspective. I see it so often that people email an AE or IT person about merch when they would OBVIOUSLY have no say in the decision and likely don't care. 

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